If you aren’t sure what your website’s lead-conversion ratio is then you are likely missing leads. Possibly, a lot of them.
What’s YOUR website’s conversion percentage?
The calculation for this is simple:
Your number of monthly website visitors / the amount of leads you get = your lead-conversion %
For example, if you have 1000 visitors and 40 leads then you’re lead-conversion % is 4% (which would actually be a great conversion percentage in terms of online marketing).