Does grammar and spelling matter to real estate websites SEO and to Google? If you’re heavily focusing on real estate websites SEO this is a great question to ask and an even better answer to know. The quick answer is no. According to Matt Cutts (see the video below), Google’s algorithm doesn’t currently give much consideration to spelling and grammar…however there are caveats to this.
So, no—Google doesn’t value grammar or spelling (yet), but Matt makes a great point in this video that there is a correlation between grammar and spelling and success. The highest-ranking websites tend to have great content with proper grammar and spelling, and the lowest-ranking sites tend to have poorer syntax, grammar and spelling. There is no direct relation to spelling and Google success—but, the point of SEO is to monetize your website so that you increase the amount of online and offline conversions that you make. Part of this process is the content you have on your website, which acts as a branding tool. And if all things are the same with your web design and user experience, consumers will choose the company with the rockstar, intelligent content that is well-written. Your content is a strong part of your online brand.
This means that for your real estate websites page content, blog posts, listing pages and any other page you have on your website you should strive to be a leader in your field. Showcase not just your spelling and grammar but also your expertise by employing—and properly spelling—jargon within your industry. Use your content to sell, to brand yourself and to become an industry leader. Then, when you’re doing writing—give it a quick spell check.
Even if Google didn’t count spelling and grammar—you certainly don’t want glaring mistakes in your content, because your website is most people’s first (and some people’s only) interaction with your company.”
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