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9 Clever—and Simple—Ways to Promote Real Estate Websites 

Posted by robinkw on December 17, 2013
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So—we’ve built you a beautiful new real estate website or real estate websites. Now what?…
Now, you have to promote them in order to turn your website into a lead-generating super producer (or at least a lead-generation ‘meh’ producer). To help you start your website promotion off with a bang we thought we’d give you a few tips on how to get started…


9 Ways to Promote Real Estate Websites

Without further ado, here are some of the easiest and most-effective ways to promote your real estate websites:


1. Setup your Social Profiles

If you haven’t yet setup your Facebook and LinkedIn profiles—now is the time to do it as your online efforts should be concerted, and these days concerts involve social media. If you aren’t sure how to do it we have a service available that will do it for you.

2. Blog!

Content is still king on the internet. So, if you want people to find your site you should start writing a blog post (or have us write them for you).

3. Create Neighbourhood Landing Pages

By creating neighbourhood landing pages full of tons of helpful, local information you can attract thousands of visitors to your site. And yes—of course we offer this service as well.

4. Create an Ebook or Market Report

Once you have people going to your site you need a way to extract their contact information. One of the best ways to do that is to create a piece of downloadable content, like an ebook on real estate in your area or a market report.

5. Host a Contest

People absolutely love contests on Facebook, so host a contest with a tangible reward that will encourage people to go to your site.

6. Create an Email Signature

Creating an email signature is a great way to promote your website effortlessly, as you’ll be doing it every time you send an email. Creating a signature takes less than 10 minutes and will work for years and years. If you aren’t sure how to do it, Google “how to make an email signature in ___”, and then fill in the blank with your email company or platform.

7. Do Email Marketing

Email marketing has never been easier thanks to the likes of MailChimp. At the click of a few buttons you can reach out and touch hundreds or thousands of people. And of course, within all of your email marketing blasts you’ll include your fancy-shmancy new website!

8. Marketing Materials

Now that you have a website you should include it on each and every type of marketing material, from flyers to open-house handouts to business cards.

9. QR Codes

Adding a QR code to all the marketing materials listed above is a great way to make finding your website super-easy for mobile users. If you aren’t sure how to do this…just ask us—we’ll help you (once it is setup it is a piece of cake).


If you can manage all of the above (in whatever spare time you can find) then you’ll be well on your way to promoting your sparkly new website. For more tips, and for high-level tips on how to promote your website, contact us today.


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