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Our Real Estate Websites: 4 Ways to Make a Great First Impression Online

Posted by robinkw on January 24, 2014
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In our digital world, real estate websites are your first impression. If you have an unprofessional website it will likely be your last impression. So…how DO You make a great impression online?

We happen to know what makes a great first impression online in terms of real estate websites and Realtors….

Our Real Estate Websites: 4 Ways to Make a Great First Impression Online

Without further ado or mumbo jumbo, here are our top ways to make a great first impression online…

real estate websites first impression online

  1. Get a GREAT Website

    Whether you opt for one of our websites (which we highly encourage you to at least investigate) or not—you NEED a great website. The days of having a 90s-looking, poor-functioning, non-mobile website are long over. If you don’t have a super-professional website that is customized to you and has a unique concept to it (whether that circles around a slogan or other branding). You also need a homepage that encourages users to move on to a second page in order to reduce ‘bounce rate’.A website is critical to your first impression as it portrays professionalism—or not. And there’s zero excuse for having a poor website considering we sell ours for a one-time fee of $2500.

  2. Get a Better Headshot

    If we ever see another 80s ‘power pose’, teased hair, or an agent leaning on a sold sign again—we’ll go crazy. Your potential customers surely feel the same way. So—get better headshots. Drop the cheesy and opt for professional, modern shots—that don’t say “Hi my name is sleazy”, and that don’t scare people away. If a professional photographer isn’t in your budget (although you’d be surprised how affordable it can be) then get smart about it. Hire a student photographer or look for a Groupon photography order to save a few bucks.

  3. Get a Great Bio

    One of our biggest pet peeves is agents who have super-generic ‘I’ll sell your home TODAY’ content without any type of specifics, proven abilities, bio or resume. Every agent says that same vaguery. Be different. Also, if you’re not eloquently written—hire a professional. Seriously—it will cost you like $35-$40, and you can use it across all your marketing material in addition to your website—for YEARS to come. If a photo and bio are the only investments you make this year in marketing…spend $100 on the two of them.

  4. Availability and Response Time

    We’ve dealt with agents—but as clients and as THEIR clients. One of the biggest issue for Realtors is response time. Implement a number of ways for people to get a hold of you and promote them on your website, business cards and marketing materials—but then support those with ready availability.


If you haven’t checked out our real estate websites Canada design yet—do so now. We’re cheaper than our competitors and significantly better..which makes us a solid investment. Then be sure to build on that website, including with a great bio, headshot and availability!



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