How’s this for a real estate technology tip: get some one else to do the work…
You’re busy—we get it. (We’re busy too).
One of the biggest objections we receive when convincing realtors to move to the website-owning solution and away from their rented month-to-month solution is—but they do things for me. Oh ya? Like what?
“Well, they automate my email marketing and have ready-made templates I can use for my feature sheets and other marketing materials”.
Fair enough—but all those tools are available for free online. For example, MailChimp offers the top email marketing solution available on the market…and it’s free. BUT, you still have to create an email yourself with their point-and-click tools. That’s the downside. The upside is that it is free (and won’t cost you $50 a month), the downside is that you still have to create it as you won’t be on a service that will blast your contact list with the same email being sent out to a thousand other agents’ lists. So—how do you balance the two?
With a virtual assistant—that’s how!
Real Estate Technology Tip: Balance Cutting-Edge with a Virtual Assistant
Leveraging a personal assistant will help you offload work, without the expense of a part- or full-time assistant. You can give them as much or as little work as you have that week—and you pay as you go.
A virtual assistant can help you with a number of technology (and non-tech work too), including:
- Listing presentations
- Featured listing uploads to your website
- Creating feature sheets and other marketing materials
- Email marketing and drip campaigns
- Lead management
- Marketing coordination
- Newsletter creation
- Social media marketing
- Website maintenance and management
- And more…
If you’re thinking—gee, that sounds swell but I can’t afford a virtual assistant…you’d be surprised.
You can hire a professional virtual assistant in the real estate vertical from one of the following companies (note: we haven’t tried any of their services)…
Or, for a better deal (although they will require more training) you can hire a virtual assistant on Odesk…
What hiring a virtual assistant does, is empower you to explore and test all the forms of real estate technology that you’ve been eyeing—but without having to do the grunt work that has been keeping you from implementing the improvements you really want.
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