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Example Lead-Gen Reports

When you use our lead-generating technology you need a compelling call-to-action to convinces people to give you their precious contact information.

Here are a few common examples:

  • Click here for a Free Home Evaluation.
  • Download your free report on real estate investments in (your city, province).
  • 12 of the Best-Kept Secrets that Buyers Need to Know.
  • Subscribe now for free tips on foreclosures and short sales.
  • Download The 10 Biggest Mistakes Home Sellers Make.
  • Find out what your home is worth.
  • Free download: First-time home buyer’s guide.

The above examples tend to be a tad over-used (and under effective), so here are a few more examples with more compelling offers:

  • Learn the 7 eco-friendly home features that will save you tens of thousands in long-term expenses!
  • Learn how to buy a home for less than you are paying for rent.
  • Find out my no-money-down investment strategy for flipping homes.
  • Find out why some of the best homes never make it to MLS – and how to find them.
  • How to save thousands on your next home


To work with those we have a number of reports that we offer that you can send the leads that come in, to help nurture them through the sales cycle…


Learn the 7….Eco-friendly features of your home that will save you thousands in long-term expenses–and boost the value of your home!

Eco-friendly is green in more ways than one. Not only is it super-chic to be enviro-friendly but it can save you thousands of dollars in the long run—while increasing the value of your home.

Home Value

The American Institute of Architects conducted a survey that asked homebuyers if they’d pay extra for an eco-friendly home—and if so, how much more. 90% of respondents indicated they would pay more for an eco-friendly home, and the average respondent says they would spend $5,000+.

Adding $5K or more to the value of your home is reason enough to go green, however this needs to be balanced with the cost of green technologies.

The 7 Eco-Friendly Home Features that Save you Big Time

There are 7 primary eco-friendly home features that you can upgrade to (upgrading timing can be key to doing it cost-effectively), that will save you thousands…

  1. Low Flow

    Low-flow water features, like toilets and showers, not only use less water—but also significantly less electricity pumping that water through your home, and for the shower: heating it. These features are easy-to-install and affordable, but can save you up to $150 annually on electricity, and more on your water bill.

  2. Energy-Efficient Insulation

    Insulation degrades overtime, which makes replacing it not only important for your comfort, but also for your electricity bill. Opting for energy-efficient insulation is an affordable purchase, but can save you anywhere from 10-50% off your heating and cooling bills.

  3. Energy-Efficient Light Bulbs

    Opting for LED bulbs as opposed to energy-hogging filament style won’t add anything to the value of your home—but they last 20x longer and use 80% less electricity. For the average homeowner that translates into hundreds of dollars annually.

  4. Programmable Thermostat

    Opting for a programmable thermostat is a smart decision, as it empowers you to turn down the heat when you don’t need it—like when you’re at work and while you’re sleeping and curled up under warm blankets. To put this in perspective, turning your thermostat back 10 degrees while you’re not home for 8 hours can save you 10%+ on your heating bill.

    While a programmable thermostat alone isn’t a major homebuyer incentive (as it is cheap and easy to install), combining it with other eco-friendly features adds up.

  5. Appliances

    Energy-efficient appliances can make a major dent in your annual energy expenses. For example, an energy-efficient fridge alone can save you up to $200/year. While purchasing entirely-new energy-efficient appliances isn’t a realistic way to save money, when its time for an upgrade look for the most energy-efficient models.

    Energy-efficient appliances only add to your home value if you will be selling them with your home. And making the decision of whether that is worth it should be discussed with your Realtor.

  6. Flooring

    While flooring doesn’t generally come to people’s minds when they’re thinking energy savings, it can pack a surprising punch. So, if you’re looking to upgrade your flooring, keep energy efficiency in mind. Flooring like radiant or cork can increase energy-efficiency, as can using insulated engineered wood.

    While cork and radiant flooring can be expensive (although can add great value to your home), insulated engineered flooring can be a more affordable option.

  7. Windows
    Windows are a major heat loss for most homes, especially if they aren’t relatively new and energy-efficient. If it’s time to replace your windows, look for the most energy-efficient models—but beyond that look at if the casing needs replacing. Putting an energy-efficient window in an old, drafty casing isn’t effective. Look for models with two or three panes, and a low-emissivity glazing.

    If your windows aren’t due for replacement but aren’t as air tight as they once were then consider adding storm windows, redoing the caulking and weatherstripping, and/or using window coverings for added insulation.

Adding eco-friendly features to your home can cut down your energy use significantly, translating into thousands of dollars of savings over a number of years. This savings however compounds as you add value to your home.

But not every energy-efficient feature is right for every home. If you’re thinking of selling and want to know which energy-efficiency features will have the biggest bang here in our local market—contact us for details.






Learn How to Buy a Home for Less Than you’re Paying in Rent!

Many renters teeter on the fence of home ownership, trying to decide if it’s financially feasible. But while buying a home is a commitment (financial and otherwise), it can be cheaper over the long run than renting—if executed properly.

So…how can renters turn into homebuyers, without paying much more than they’re paying in rent?

How to Buy a Home for Less Than you’re Paying in Rent!

Coming out ahead in terms of homeownership is all about a long-term strategy. With the correct long-term strategy in place buying can be 35%+ cheaper than renting over the long term.

If you’re asking yourself how homeownership can be cheaper, there are a number of answers. First, is that rental prices in many Canadian cities are raising faster than housing prices—making renting a less-attractive option. The second is our current low interest rates, and the third are the steadily-raising home values across the country (although this can create a barrier to entry for some first-time buyers). When you combine rising rental prices, low interest rates and increasing home equity—you have a recipe for homeownership.

So—what strategy can have you paying less than you’d be paying in rent?

The first step is to secure a mortgage with a 30-year amortization period. While this will see you paying more in interest over the long run, it will reduce your monthly payment to a rate comparable to what you’re paying in rent. A 20% downpayment is ideal, however not always possible for those looking to escape the shackles of rent.

The Calculations

The rent vs. buy argument should be ‘argued’ via calculations. To find out the exact cost differences you need to lineup a couple of homes vs their rental equivalents (these need to be equal in terms of location, features, quality, size, etc.). Calculate the cost of the for-sale homes in terms of mortgage payment, taxes, maintenance and insurance. You’ll also need to adjust for future years the cost of rental inflation, by looking at the average rate of past inflation in your area.

Now, the homeownership monthly will more than likely be higher than the rental option—which is why you now need to add the value of the home-appreciation value into the equation. Here is another equation you’ll need to do, however calculating projected home-value gains becomes a little more difficult.

How to Approach Homeownership

Calculating figures like projected home-appreciation growth and deciding on the right amortization period and downpayment percentage is difficult—even more so for the first-time buyer. There’s where we come in.

We’ve helped renters become homebuyers by creating them a buying strategy that has them paying less overall to purchase a home than they would in rent. But it’s a long-term strategy.

For help making the smart investment decisions that will turn homeownership into a profitable venture—contact us for details.



Find out why…some of the best homes never make it to MLS

The Multiple Listing System was a phenomenal solution to a common problem—how to buy and sell real estate in an organized way. With the advent and proliferation of the internet that good idea became even greater. This now monolithic listing system has become the go-to source for home buyers and sellers, but despite being monolithic—not every single listing makes it to MLS.

So—why are there some homes for sale that aren’t listed on MLS?

Why Many Homes Aren’t Listed on MLS

There are a number of homes sold every month that don’t make it to MLS. Many of them are fantastic properties, that unfortunately the public doesn’t get to know about. And there are a number of reasons why:

  1. It’s Being ‘Double Ended’

    It happens, that when an agent has a large number of buyers they try to sell to their own buyers first so that they can ‘double end’ the sale (thereby getting both sides of the commission). This isn’t a common practice as it puts the sellers at a disadvantage due to decreased competition…but it does happen.

  2. The Seller is not Ready
    If you’ve ever driven by a home and seen a for-sale rider ‘Pre MLS’, it means the seller is almost ready to sell—but not ready to start 100%. This can mean a number of things, like that they aren’t ready to have open houses and streams of viewing appointments. The house is for sale, but not yet listed on MLS. These homes can sell before they make it to MLS if the agent brings a buyer who is interested in that home.
  3. Exclusive Listing

    An ‘exclusive listing’ means that the agent is selling your home, but is not putting it on MLS. This happens when agents market the property within their own office and in other ways than MLS. It has the advantage of having more control over who sees your home, however can disadvantage it in terms of competition.

  4. It has Tenants

    If a homeowner has a home rented, but does not want the tenant to know they are putting it up for sale then they may not put the home on MLS yet. They may have a private network of buyers or they may do an exclusive listing with an agent.

  5. FSBO

    Despite there being agents who will put a for-sale-by-owner home on MLS for a small flat fee, many FSBO homes don’t make it to MLS.

  6. Testing the Waters

    Some homeowners simply want to test the waters to see if there is interest in their home, and to see what sort of price it might fetch. They may not be entirely ready to sell, so they may not put it on MLS yet. If there is an offer during this pre-MLS stage then the home may not ever make it to MLS.

  7. Saving Fees

    If the seller does not want to pay the fees of the additional agent who is bringing the buyer, they may keep it off MLS and have the listing agent market it within their own circles.

So—there are ample reasons why many homes don’t make it to MLS. But as a home buyer…how do you find them? Finding every available home for sale is a shrewd move—which is why using an agent with wide networking circles is critical.