Real Estate Websites: We’re so in love with WordPress for real estate websites that it’s like we’ve got a school-girl crush on it. We want it to show up in front of our second-storey window with a boombox, rocking a super-romantic hit-of-the-80s song.
There’s sound thinking behind this ridiculous crush though…
Why (We Think) Real Estate Websites Should use WordPress
There are a number of reasons why agents should use WordPress as their Content Management System (CMS):
1. It’s Free—But Powerful
WordPress is what the tech community calls an open-source platform—meaning it is free. It was created by some geniuses a number of years ago, and is now updated and added to by hundreds of thousands of techies worldwide. It is now one of the most powerful open-source platforms on the planet and has created millions of blogs and websites. And it’s free.
Despite being free it is still extremely powerful. It comes with tens of thousands of free plugins (little pieces of software you install with a single click that give you extra functionalities) and tens of thousands of themes (kind of like a predesign template—but more powerful and customizable).
We’ll be the first to admit that there are more powerful CMSs out there, like Joomla and Drupal—but quite frankly they’re far too complex for real estate agents to use easily, and they don’t have as many free functionalities.
2. Free Functionalities
WordPress’ free functionalities are the only reason that we’re able to offer soo many amazing real estate website functionalities, like live chat, integrated CRM, integrated video and lead capturing—without adding any costs to the end user, or expensive monthly fees that generate profits over time. Since these functionalities are free with WordPress, we don’t charge you a ton of money to install them. In fact, nearly every functionality available with WordPress is free during initial installation. After that we charge a $25 support ticket fee to install additional functionalities (called “plugins” with WordPress)…which is entirely fair since we don’t charge an expensive monthly fee like our competitors (who charge you whether you use their services that month or not).
One example of this is one of the niche websites we run–condos for sale in Regina, a website dedicated to garnering leads in the Regina condo market. This website uses a number of pre-existing technologies with call to actions, listing comparisons and more–all of which wouldn’t be possible (without expensive custom development fees) without free functionalities.
3. Lower Total Cost of Ownership
Since WordPress is free, its plugins/features are free, and our ability to blend inexpensive themes with the free platform and free plugins is just $2500 without an expensive monthly fee—this mean a low total cost of ownership for your website. This frees up money to invest in other forms of marketing, while leveraging the best technology on the market (without spending tens of thousands of dollars of course—which could get you better technology, of course).
Are There any Drawbacks to WordPress for Real Estate Websites?
Yup. There’s a few ‘cons’ of WordPress—however, as a simple user you won’t notice them. They do provide some limitations on the design end, but since our websites don’t deal with tons of custom design work and coding (hence why we’re able to offer our websites at the price we do), it isn’t much of a concern to us either.
If you really, really, really want to know what the drawbacks of WordPress for real estate websites are, voila:
1. Some people consider open source a drawback, as not 100% of every single functionality works with every single theme, and vice versa. (We don’t consider this a ‘big deal’ as you can always choose from the ten thousand other themes or plugins).
2. There are security issues with WordPress for large companies adding proprietary information that shouldn’t be shared with the public. But, since you’re not a large corporation (and aren’t a target of high-level hackers) and are putting all your WordPress information out there on the web for everyone to see—this isn’t a concern for you.
3. It’s not designed to be used out-of-the-box for large-sized websites. What this means is that large corporations who try to use WordPress (and many do—including Readers Digest, CNN, National Geographic and many more) need to do a lot of customization to support the amount of graphics and interactivity. Your site will never have these types of issues unless you become the largest, nation-wide brokerage in North America that is hosting all your agents’ websites on it.
Curious what WordPress can do for you? Just hop on over to our portfolio to see what we’ve done for other agents—and what we can do for you.
Don’t Leave Now! You’ve only just begun…click below to learn more about:
- What Makes a Real Estate Website Truly Great
- Real Estate Marketing Ideas for 2014 (and Beyond)
- Proactive Real Estate Websites a How To
- Our Top 10 Favourite Real Estate Websites
- How to Create Winning Real Estate Website Content
- Why Google Hates IDX for Real Estate Websites