The Process

Real Estate Websites — So, you’ve decided to purchase one of our awesome, competition-crushing websites.


…now what?


If you haven’t called or emailed us yet about our real estate websites—then that’s your first step. From there the process will proceed as follows…


Minimum Development Time: 5 Days (Add 4 Days for IDX/DDF integration)

Maximum Development Time: 1 Month (Sorry for the ‘max time’–but we can’t offer more than a month  for revision periods as time extensions cost money) 


note: the minimum time can be achieved by expressing exactly what you want in terms of theme customizations off the bat, and then offering revisions (your suggestions for small changes in the design) within 24 hours of receiving the installed theme.

The maximum time is in place as it becomes increasingly difficult to manage website projects that extend beyond three weeks in time (but we give you a month grace period), as the back-and-forth emails become time-consuming to the point that we would need to raise our prices to keep up with the costs–and we avoid doing that at all costs so that we can remain an affordable solution for Realtors.


Our Real Estate Websites: The Process

real estate websites process

Our process is a simplified process that creates beautiful websites without the muss and fuss (muss and fuss costs extra). This easy process was designed with costs in mind and allows us to offer custom-branded and custom designed (note: the design is based on a powerful theme that can be altered to your liking), at a small fraction of the price of custom websites built from scratch. The price difference truly is staggering, with custom websites costing between $2,000 to $8,000+, and our highly-customizable, personally-branded websites costing just $1750. Of course there is a functionality and quality difference between us and the $10,000-dollar websites (and there damn-well should be!), but never before have customizable real estate websites been available to agents at such a low price. If you’re thinking “but company X offers customized websites! And for $50 a month”, then know that they offer templates with slight changes available (most of which you have to do yourself) an you pay $600 every year for the privilege. If you stay with them over five years you’ll have paid for an entirely custom, built-from-scratch website—you just don’t get one.

Our process and its steps are extremely important to us and our clients as lengthy phone calls between customers and web designers and unlimited amounts of revisions increase the cost of a website significantly. Extending the process truly does skyrocket the cost when you consider that web designers generally make $40+ an hour.


So, we like to make our customers aware of the purchasing and designing process in order to give them expectations and timelines that put them at ease and allow us to keep our price insanely competitive at just $1750.


Without further ado—here is our real estate websites process…


  1. We send you an invoice for the downpayment on the website, $300 (the remainder due upon completion).
  2. You pay the invoice.
  3. You send us the theme of your choice, or you send us a few websites that you like and we send you a few themes that are similar for you to choose from.
  4. Once we have your theme we’ll send you a specifications form that will ask you questions like what do you want on your homepage, what pages you want created (although you can EASILY do this later), what functionalities you want (live chat, lead capture, CRM integration, etc.), etc.
  5. We also ask you if you have any images, logo(s) or graphics you want on the site that we can use.
  6. We then start the creative process. This generally take 3 or 4 days but it can take up to a week.
  7. Once we have installed the theme and customized all the elements you requested we send you the demo / mockup site and ask for your feedback. This round of revisions should cover pretty much all the things you want changed. Note: this is your chance to tell us everything you want—and we only allow minute changes after this step is finalized—so no telling us to start from scratch ;)
  8. We then make all the revisions you requested, provided they are realistic. ‘Unrealistic’ revisions would include an entire change of theme, heavy graphic design work, adding functionalities not already available in WordPress (as we would have to pay our developer more than your website is costing you to create a functionality from scratch), etc.
  9. We send the website back with all the revisions you requested, you give it the final thumbs up and then we publish it live.
  10. We then give you instructions on how to use the website, including how to add website pages, blog posts, images and videos.
  11. You pay us the remainder of the money so we can buy enough Kraft dinner, or beans and rice, to feed us until the end of the next website project.



To recap this in a shorter explanation our real estate websites process goes like this:


  1. Initial invoice and payment
  2. Theme selection
  3. Customization specifications form
  4. Website creation — 3 or 4 days (a week max)
  5. Round of revisions –to be completed within one week
  6. Final thumbs up
  7. Instructions on how to use the website
  8. Pay the remainder of the invoice — due immediately after final thumbs up

After the website is finalized and completed you have a ton of optional services that you can begin leveraging at that point–from content to analytics to social media to support. Check out our shop for services we have available for purchase.
If you have any questions about how this works, or to buy your highly-customizable, custom-branded website—give us a call or email today.
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