The real-estate web community seems to be split on whether a real estate website can benefit from live chat. We say….absolutely.
Even if you aren’t convinced by the end of this that a live chat would help turn your passive website into an active lead-collection tool—try it, it’s free.
Reasons YOUR Real Estate Website Needs Live Chat
1. People are Afraid of You
Like it or not customers are afraid of contacting vampiric, shark-like real estate agents. Live chat is a very unimposing way of asking a question that encourages them to do so.
2. They Can Multitask
We live in a society of multitaskers. How many of us even watch TV anymore without being on our computer, iPad or smartphone? A live chat allows them to open up a channel of communication without taking their entire attention span—which is extremely precious of course.
If you’re a busy agent and have trouble keeping track of leads, who they are, where they came from and what you talked to them about then a live chat tool (ahem—like the one we use) can help you keep track of all conversations. Not only does it track what you said but it also tells you how they found your website—an invaluable analytics tools to help you refine your marketing efforts to the highest-pay off campaigns.
4. After-Hours Service
Many potential clients are hesitant—to say the least—to call a Realtor during off business hours. A live chat makes you available evenings and weekends. Our apologies to your social life, but hey—it’s the biz right?
5. Increases your Productivity and Return-Inquiry Time
For someone to send you an email (if they actually do it), wait for a response, you to take the time to answer and then go back and forth—is a completely nonsensical waste of time. Cut out the in-between time by using a live-response tool like live chat. You may just get back to them quick enough to keep them from moving on to another potential agent.
6. A Heaping Pile of Steaming Data
If someone told you that there was a super-simple way to learn what forms of marketing are bringing you the most live leads, and it was free—and easy to use…you would do it. That’s what live chat is. It provides you with invaluable data to find out how to improve your online marketing campaigns, in an easily-measurable way.
With our live chat tool, not only can people message you (which comes to you as a text message-like message on your smartphone)—but it also has the option to create an alert when someone enters your website. It will also tell you how they found your website and what page or pages they are looking at. This allows you to pre-emptively strike up a conversation, especially if they are looking at a listing. “Hi, I see that you’re looking at 123 Madeup Avenue…just so you know we’re doing a major overhaul of the kitchen to include granite countertops and cork floors—you absolutely have to see it if you’re an amateur chef!”
So, live chat is a phenomenal tool to help build your online lead generation for your real estate website. But, of course—it isn’t perfect. It takes some time to figure out what type of responses and pre-emptive messages work for you. But, it’s free. And within a couple of weeks you could be…FINALLY, getting leads off your website.
Give it a try.
Ask us how.