Real estate Search Engine Optimization, aka real estate SEO, is a term thrown around a lot in the industry—but most agents don’t really know what it is, or how to accomplish it. Allow us to shine a little light on the subject.
What is Real Estate SEO?
Real estate SEO is similar to SEO in general, but like any industry it has its own unique challenges. Search Engine Optimization is the practice of optimizing your website for Google Search (there are other searches…but let’s face it, Google is so prevalent that it’s a VERB now). We call it ‘Google Juice’, as when you do it well it gives you power with Google.
Website ‘optimization’ involves a few predominant factors (they account for about 90% of SEO value):
1. On-Page Keywords
On-page keywords are certain keywords that Google is looking for. Common real estate terms include “homes in (your city)”, “realtors in (your city)” and so on. Ideally you want to add each keyword to the page at least 3 or 4 times (but don’t overstuff it—Google looks down on ‘keyword stuffing’). For an added edge, use long-tail keywords (made up of a number of words), questions (which help with mobile SEO) and niche keywords (like ‘green homes’). Using those three types of keywords will help avoid battling every other agent in town for the most common keywords. For an example of keyword use, check out a website that we’ve done the SEO For–and that shot up on Google to the top of page 2 in under a month: Luxury Homes Brampton.
2. Inbound Links
Inbound links are links from other places on the web to your website. The link in the paragraph above is an inbound link 😉
When Google sees that a lot of local websites in your vertical are pointing their visitors to your website, they think—well hey, this website must be pretty good. Inbound links have to be added from other websites to yours, so ask people in your circles (movers, mortgage brokers, cleaning services, real estate lawyers, other agents and brokers, etc.). The higher their SEO, the better quality the link brings.
3. On-Page Optimization
There are a number of things your web company can do to optimize each page. This involves entering your keywords into the various points of code on each page. This is a long list of small things that, if you’re reading this, you will have no idea how to do yourself—so just ask them….or us!
For part two, check out our next blog post!
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