Real Estate Webdesign Canada | SEO
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SEO

Many Canadian Realtors ask us—“how do I become well-known with Google”. We say—with real estate marketing for websites. Of course, that was the simple answer.

real estate marketing for websites

The best way to become famous on Google though is to have your picture on Google so that you’re recognizable. As a great side effect of getting your picture displayed in Google search results is that you also get a little bump in rankings as you become a verified author with Google.

 

Real Estate Marketing for Websites: Get Google Authorship

Getting your picture in the search results of Google is actually really easy…but we’ll get to that later. First, allow us to explain with Google Authorship is.

 

Google Authorship is verifying yourself with Google, so that they know who you are. When you become a—free—verified author you get the following benefits:

 

  1. You get your photo in the search results of Google—which makes you stand out from all the website that DON’T have a picture next to their website (which these days is still the majority).
  2. You get a higher ranking as Google recognizes who you are.

 

How to Get Google Authorship for Realtors

OK—now the even better news. Google Authorship is free, and can be setup in under 10 minutes. Here’s how:

 

Step 1: Setup Google Plus
Your first step is to setup a free Google Plus profile.

 

Step 2: Get some Friends

Your Google Authorship status is partially evaluated by your ‘circles’, so get some friends on your Google Plus profile. The more the better, and the more you interact with and share things with the better. Also, your authorship rating will go up if you’re a contributor to more than one website, so see if you can write a blog post on your mortgage brokers website, brokers website or Realtor friends’ websites (and add the little piece of code to verify your authorship—and add that website to your ‘contributor’ section).

Step 3: Add your Website

Under the “contributor” section, add your website address.

 

Step 4: Verify your Website

To verify that you are a contributor to your website you need to put a small piece of code into the website so that Google can see that it truly is you.

 

That’s it.

 

If you’re wondering how to add the piece of code to your website—just ask us. Use our live chat and we will give you the code.

 

 

If you’ve been tanking at your real estate SEO then yowza have you come to the right spot! Our advice is simple: target the keywords with the lowest competition.

 real estate seo funny

How to Rock at Real Estate SEO: Target Keywords with the Lowest Competition

The major temptation with real estate SEO is to simply go for the biggest real estate keywords in your city, like “homes for sale in ___”. Makes sense right? After all, if you go for the keywords with the highest amount of monthly searches then you’ll attract the highest amount of visitors right?

 

Actually the above statement is false. Going for the real estate SEO keywords with the greatest monthly searches will generally have you wasting your precious SEO time, as they almost always have the most competition. Being on page 5 for “homes for sale in ___” (which may have 800 monthly searches locally) won’t get you near as much traffic as being on page 1 for “XYZ neighborhood” (which may have only 90 monthly searches). For example, we recently began SEO for a niche customer website, Brampton luxury homes, and we targeted a number of smaller keywords. This has turned into great traffic.

 

Another example of this low-hanging fruit strategy is for a mortgage broker that we do SEO for. By targeting smaller keywords (instead of “Vancouver mortgages”), like first time home buyers BC and self employed mortgages, we were able to get those pages significantly higher on Google.

Finding out which keywords have the least competition—and therefore the greatest chance of actually attracting real estate SEO traffic—is super easy (thanks Google!). You simply plug a few local real estate keywords into Google’s keyword tool

 

https://adwords.google.com/KeywordPlanner

 

After inputting a number of local keywords it will spit out a whole bunch of creative ideas. One of the columns on the right will say “competition”, and if you click on this it will sort them from high to low competition, and vice versa. Sort the list to tell you which keywords have ‘low’ or ‘medium’ traffic—and target those. Those real estate SEO keywords are the proverbial low-hanging fruit and will get you MUCH bigger bang for your buck.

 

Simple huh?

 

If you could use a hand with a real estate SEO keyword assessment—don’t be shy to let us know…we can help. We have helped a number of agents–including a recent project we’ve been working on for The Wilding Team–who we have helped target niche keywords for Brampton luxury homes…which skyrocketed them to the top of the second page of Google in just over one month! (Which in ‘SEO time’ is extremely quick).

Posted by Robin in SEO, Uncategorized Read More

Real estate websites SEO is a term that’s bantered about like a bunch of school girls talking about Justin Bieber. It’s thrown around a lot, agents know they love it and need it—but nobody knows how to get their hands on it.

 real estate websites SEO

Every real estate websites company says their websites are “SEO-friendly” or “SEO-optimized”….but what does that mean? For a website to be ‘optimized’ at the get go, it simply needs a few keywords input into key areas. This is important—but it doesn’t actually get you anywhere. SEO is an on-going venture, and putting keywords into the website’s site title and meta tags is bout .05% of the effort. SOOOO….don’t be fooled by ‘SEO-ready” websites.

 

Where Your Real Estate SEO is Going Wrong

We see the same issue everyday when it comes to real estate websites SEO, agents have websites that are ‘SEO-optimized’ (or another buzzword) but that use duplicate content. Duplicate content is punishable by death from Google. Not your death—but your website’s. Google doesn’t index duplicate content. Well, it will but you’ll be FAR down the list. So, if, like many agents, you’ve been using the large repository of content available from many real estate websites companies—it hurts you more than it helps you.

 

Our Real Estate Websites SEO Answer

We are regularly asked if we have a repository of free content available and our answer is no. We don’t do it. We could, it’s easy—but it’s such a big mistake we don’t want our agents using duplicate content.

 

Aside from the negative SEO you get from duplicate content, it also isn’t impressive to your users. When all the websites they look at has the same generic content and advice there is no differentiator. Be original. Spend a couple of hours one day sculpting some area-specific, you-specific content. If you don’t have the time but you’ve got a few Scheckles you can pay us to write the content for you.
real estate websites SEO
 

Our SEO Tool

We want our agents to have the best SEO they can—and SEO is measured 70% by original, SEO-friendly content, 15% by inbound links (these numbers are a rough guess as Google hides the exact formula behind 117 Navy Seals)  and the remainder by a number of other factors.

 

Since your content is the biggest indicator of how your website will do we include a tool in our websites that will analyze every page and tell you if you’ve done great, good, ‘meh’ or absolutely terrible with your SEO on that page. It can also analyze the website and homepage overall at the click of a button.

 

If you’re thinking ‘well gee, that sounds like a lot of work’ …it IS. But SEO IS WORK. Anyone who tells you they have a secret weapon that will give you great SEO without work…beware.

 

Hey—we’re being honest here. If you want us to lie and say that we can create a website that will get you to rockstar-SEO level at the click of a button…we can do that too (but only if you ask us nicely).

 

For a demo of how our SEO tool works, use the live chat below or book a website demo on our homepage.

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When it comes to Real Estate Online Marketing and real estate SEO—don’t blog…create featured listings. Well, blog too—if there’s time.
real estate online marketing featured listings why
The reason that hand-sculpted featured listing pages are better than blog posts is that there are more people searching street addresses than there are “how to stage a home”. This means bigger bang for your buck—and significantly more visitors.

But aside from SEO and garnering visitors, creating ‘featured listings’ that aren’t an import from MLS offers you a number of benefits…

Real Estate Online Marketing: Why YOU Should have Featured Listings on YOUR Website:

 

  1. High-Res Images Most Realtors pay big bucks for high-quality, professional images, but MLS shrinks them down and limits you to about 10. With a featured listings you can use as many high-res images as you would like—and properly illustrate what the property looks like.
  2. Longer, More-Detailed Descriptions MLS listings, in addition to limiting how many photos you can upload, also limit you on space. They’re so limited that we’ve all learned the standards short forms, like bdrm and elfs. The problem is—the public have no idea what these mean…until they’ve found a Realtor who explains what they are—at which point they’re too far in the salescycle for you to turn the website visitor into a client.Longer descriptions not only trigger great SEO points (whereas MLS listings are copied content in 17,000 places on the web and don’t offer any SEO) but they can gain you brownie points with your visitors—and the listing client. Creating a well-constructed featured listing on your website that ranks well with Google will create better visibility for your listing. 
  3. Virtual Tours and Video
    Featured listings in our website are a great way to add a virtual tour or video to your website. And it couldn’t be simpler. Simply upload a video to YouTube, then paste the URL into the featured listing in the desired location and it will automatically embed.
  4. SEO (YOU should get attention from YOUR listings)Yes, yes—we mentioned this before, but it’s worth repeating. Creating an SEO-ified (ask us how easy this is to do with our websites) listing will mean that when someone searches your listing address, your page will rank well against the competition. It should beat out all the other websites with your listing on it, once you’ve begun to rank with Google. This process can take a few months to earn a good site reputation on Google, but you’ll get bonus points if you post the listing slightly before it’s released into MLS (which isn’t hard as it takes time to cycle through the system and be pushed out to websites with automatic MLS listings) you’ll get major street cred with Google.
  5. You Need a Detailed Description for Feature Sheets AnywaysPrinting off an MLS ad as a feature sheet certainly doesn’t cut it. But, you can kill two birds with one stone with a featured listing. By creating a high-quality featured listing you will have an excellent description, graphics and images—which you can print off, or copy and paste into a page design software like PowerPoint or Excel.

 

To give you an example of the SEO benefit, we did SEO for a number of niche website pages, for individual buildings/listings, like 1715 Badham boulevard Regina and 3200 Portage ave Winnipeg, and those pages are now on the first page of Google!

 

So…featured listings make sense on a number of fronts. They boost your SEO, please your listing client and help you drive traffic to your website. The only step left is to create them.

 

If your website doesn’t have a place to create featured listings, it doesn’t offer the SEO power you need to get those listings ranking well on Google, doesn’t have a step-by-step SEO tool or simply doesn’t portray the professional image that you’d like…give us a call about ensuring all the above.

 

How to Create a Winning Real Estate SEO Strategy


The only way to win at SEO is to put in the effort. It isn’t impossible, but it truly is effort-driven. An effective real estate SEO strategy needs to include the following (some of this will be repetitive—but it is so important we’ll say it twice):
Real Estate SEO

  1. Unique Content

    Unique content is Google’s biggest attractant. IF you don’t have unique content they won’t even bother with your page. This means unique pages, unique blog posts (and buying it from those companies who charge you $12/month for 5 blog posts won’t cut it!) and unique listings. IF you didn’t write it yourself (or paid someone to do it) then it isn’t unique. If it is copy and pasted content—don’t bother, it will hurt more than it would ever help.

  2. Inbound Links

    Inbound links for real estate SEO need to be grown organically. Buying 1,000 links for $14.95 won’t get you anywhere. You need LOCAL links that have good SEO value on their own. Sorry guys—there’s no easy way around this (you’ll surely be noticing this as a trend by now)

  3. Keywords

    Without using real estate SEO keywords, Google won’t know for which searches to display you in their search results. As mentioned above, use long- and short-tail keywords, niche keywords and low-competition keywords. Low-competition keywords are especially critical. A company we’ve been working with in Vancouver, Mazeon.ca, has leveraged this strategy  in order to rank on Google on one of the most competitive cities in Canada: Vancouver. To help them achieve this strategy we helped them use lower-competition keywords for neighbourhoods within Greater Vancouver, like Steveston real estate

  4. New Content

    Adding content to your website once and then leaving it to fester isn’t a good strategy. You need regularly updated and produced content over the long-term to win at SEO.

     

‘Winning’ at SEO means being in it for the long haul. It doesn’t happen quickly, it can take months or years. If you doubt us because other people promise X results in X months—no worries, but bookmark this blog because we guarantee you’ll be back.

The long and short of it is that there is zero way around hard work. You can’t buy your way with cheap SEO packages. This is likely frustrating and many of you will head on over to our competition who promises a quick fix and effortless solution…but you’ll be back.

 

 

 

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Real Estate Search Engine Optimization Fake Promises


Real Estate Search Engine Optimization
We can’t tell you how many times we’ve heard “but X company offers us SEO success at no extra cost”. While many agents realize how silly this sounds after they say it—there is NO quick fix to SEO. SEO is work, those who put in the most work (done smartly) will win.

What DOESN’T Work


The web is full of fake real estate search engine optimization promises, made primarily by people who have no stake in your success, or who can temporarily profit off you. There are however a number of theories that are floating around that are incorrect:

  1. IDX/DDF Real Estate Search Engine Optimization

    Your IDX or DDF stream DOES NOT improve SEO. Yes, we know, every vendor says this—but it’s a lie. Here’s why…SEO is dependant on unique content (doubt us? Search on Google how they punish duplicate content), and IDX and DDF are NOT unique content. This is the same data being pushed out to every single real estate agent’s site in Canada. If every agent has identical content (which IDX and DDF listing ARE—if they are exact replicas of the original listing then they aren’t allowed)…then there is no SEO benefit. There are surely many of you shaking your heads, saying that “no, my company said their IDX/DDF listings feed IS SEO friendly!”….think about it. If SEO is all about beating the crowd for search engine results, identical content cannot possibly benefit you in any way. Sorry guys.

  2. Guaranteed #1 On Google!

    There is no simple way around real estate search engine optimization. All the companies saying that they can get you to number one on Google for $89.95, are lying. Google spends hundreds of millions of dollars every year ensuring that nobody figures out how to cheat the system. They employ the top mathematicians and programmers to ensue that nobody can cheat the system…and your vendor who says they can do it for a small one-time fee, or for $20/month…it’s a lie. Again, sorry.

 

 

 

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How to Choose SEO-Friendly Keywords

Google, with all their brilliance, has made it extremely easy to choose keywords that are relevant to your city and your industry. Simply use Google’s AdWords tool and put in a few examples. It will then spit out how many people search those terms per month—AND it will give you suggestions of other keywords. It will also tell you if there is “low”, “medium” or “high” competition. Ideally you want to pick medium or low, to avoid heavy competition.

Real Estate SEO Tips

The Real Estate SEO Landscape

As we mentioned above, there is huge competition from other realtors in your area to show up well in Google Search Results Pages (SERPs). Real estate has more local competition than other industries, like blacksmiths or roofing, as there are so many agents in each city. There are also large-scale websites like Realtor.ca and Zoocasa. The good news about the big guys is that they go for for nation-wide keywords instead of local ones. The bad news is that leaves every other techno-savvy agent in town as competition. Fighting to be the top of however many realtors are in town certainly isn’t good news—but it isn’t impossible.

How to Win with Real Estate SEO Tips

Your easiest way to win, as discussed above, is to go for low-competition keywords. This means focusing on your address/listing-based keywords, niche keywords and long-tail keywords.

Even when you compete in niches and address-based keywords, you will still have competition. To ‘win’ you need to out compete them. This means adding more content than they do and getting more links than they do. An example of this can be found at a website we’re working on for luxury homes Brampton: a niche website about high-end homes in Brampton Ontario. By focusing on a specific niche we were able to skyrocket this website up to the top of the second page of Google in under a month (this was at the time of writing–it will surely be higher than that by the time you read this!).

The Quick Fix to Real Estate SEO Tips

Did we get your attention with the sub heading ‘the quick fix’? Great. Now that we have your attention….there is NO quick fix. Sorry guys. The only ways to cheat SEO are to use blacklisted techniques. These techniques may get you listed highly on Google for a short while—but as soon as they figure out what you are doing (and they WILL!) you may very well be banned. There is no worse internet-marketing fate than to be banned from Google.

 

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Real estate Search Engine Optimization, aka real estate SEO, is a term thrown around a lot in the industry—but most agents don’t really know what it is, or how to accomplish it. Allow us to shine a little light on the subject.

real estate SEO
What is Real Estate SEO?

Real estate SEO is similar to SEO in general, but like any industry it has its own unique challenges. Search Engine Optimization is the practice of optimizing your website for Google Search (there are other searches…but let’s face it, Google is so prevalent that it’s a VERB now). We call it ‘Google Juice’, as when you do it well it gives you power with Google.

Website ‘optimization’ involves a few predominant factors (they account for about 90% of SEO value):

1. On-Page Keywords

On-page keywords are certain keywords that Google is looking for. Common real estate terms include “homes in (your city)”, “realtors in (your city)” and so on. Ideally you want to add each keyword to the page at least 3 or 4 times (but don’t overstuff it—Google looks down on ‘keyword stuffing’). For an added edge, use long-tail keywords (made up of a number of words), questions (which help with mobile SEO) and niche keywords (like ‘green homes’). Using those three types of keywords will help avoid battling every other agent in town for the most common keywords. For an example of keyword use, check out a website that we’ve done the SEO For–and that shot up on Google to the top of page 2 in under a month: Luxury Homes Brampton.

2. Inbound Links

Inbound links are links from other places on the web to your website. The link in the paragraph above is an inbound link 😉

When Google sees that a lot of local websites in your vertical are pointing their visitors to your website, they think—well hey, this website must be pretty good. Inbound links have to be added from other websites to yours, so ask people in your circles (movers, mortgage brokers, cleaning services, real estate lawyers, other agents and brokers, etc.). The higher their SEO, the better quality the link brings.

3. On-Page Optimization

There are a number of things your web company can do to optimize each page. This involves entering your keywords into the various points of code on each page. This is a long list of small things that, if you’re reading this, you will have no idea how to do yourself—so just ask them….or us!

For part two, check out our next blog post!

 

 

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UPDATE: Unfortunately Google has removed Google Authorship for the time being. We all sincerely hope that they will launch this again in the near future, however Google hasn’t expressed any inklings that this is currently in the works. If you hopped in a Dolorian and are reading this from the future–send us a quick note on whether the awesome Google Authorship was ever revived!

 

Google Authorship is an effective and easy way to improve your real estate SEO and improve the amount of search engine visitors you receive. 

What is Google Authorship

Google Authorship is essentially a way to be recognized by Google—in a very visual way. Verified Google authors have a picture that appears in search results. This picture comes along with a byline. real estate SEO google authorship example

How Google Authorship Affect Real Estate SEO

Google recognizes—and rewards—its verfiied authors by displaying their articles higher in search results than equivalent articles and websites who do not have Google Authorship. Your Authorship rating however will improve the more places you are published on the web, so work on doing guest posting on like-minded blogs. These can be your brokerage’s blog, your company’s blog (Royal Lepage, RE/MAX, etc.), mortgage broker blogs or other real-estate industry blogs. The more you posts around the web (when linking to your Authorship account), the better your reputation and recognition from Google will be.

The Real Estate SEO Results

Studies are showing that pages with Google Authorship recognition (the pictures and the bylines) gain 150% more click-throughs than pages without it.

How to Setup Google Authorship (Spoiler: It’s Easy!)

Setting up Google Authorship is extremely easy. Simply follow these steps:

  1. Create a Google Plus profile
  2. Add a professional-looking photo as your primary photo on Google Plus
  3. Ensure your Google Plus name matches the name that you use in real estate
  4. Add your blog to your profiles “Contributor” section (this involves simply entering the URL address and the name of the website)
  5. Add your Google Authorship code to your website

If you are unsure about how to add this code to your website, ask your website provider. If you’re one of our beloved customers…just ask us to add it for you 🙂

 

 

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Posted by Robin in Branding, SEO, Uncategorized Read More

SEO for Realtors — If you’re not heavily involved in website SEO optimization, blogging and the like then you amy not know that Google is constantly changes their algorithm. They often group a bulk of changes together and then give it a name. Previous changes included Panda and Penguin.

The newest group of changes is Hummingbird.

SEO for Realtors: The Hummingbird Update
The Hummingbird update to Google’s algorithm is largely based around semantic searching.

What this means for Realtors (and the rest of the online world) is that stuffing your website with keywords isn’t an effective strategy anymore. Google is now looking at the way people search, and trying to make the internet more friendly to them. What this means in tangible information is that they’re going to start giving higher relevant to long-tail keywords.

As far as professional online marketers can tell (because Google nearly clearly spells out what is in these updates, to keep us on our toes), this means that Google will start looking at your overall content on a page and on your website. They’re looking for a combination of keywords and semantic-based long-tail keywords

What It All Means
This means that all those emails you get promising to get you to “#1 on Google in 3 weeks” are worth even less than they were before (if that is even possible).

We’ve said it since we started—there is NO cheat for Google. The only way you can rank well in Google search results is still producing great content. This means you can’t simply drop “homes for sale in ___” into all your content, you need to create high-quality articles that are entirely focused around that keyword.

To be honest…it is simply a good idea to create great content—because who cares if you can attract people to your website with a keyword-stuffed article if it doesn’t showcase your expertise and professionalism. Without quality content nobody will call you. And if nobody calls you—you’re wasting your time (or money) writing content (or having it written for you).

The Other SEO for Realtors Tip: Google Authorship
The other element gaining importance with the Hummingbird update is that Google will give even more importance to Google Authorship. For more info on this read our post about Google Authorship here.

So—in conclusion, just keep rocking the rockstar-quality content and you’ll be fine.

 

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Posted by Robin in SEO, Uncategorized Read More

Does grammar and spelling matter to real estate websites SEO and to Google? If you’re heavily focusing on real estate websites SEO this is a great question to ask and an even better answer to know.   The quick answer is no. According to Matt Cutts (see the video below), Google’s algorithm doesn’t currently give much consideration to spelling and grammar…however there are caveats to this.    

 


 

Matt Cutt’s Google and Grammar Video

 

So, no—Google doesn’t value grammar or spelling (yet), but Matt makes a great point in this video that there is a correlation between grammar and spelling and success. The highest-ranking websites tend to have great content with proper grammar and spelling, and the lowest-ranking sites tend to have poorer syntax, grammar and spelling.   There is no direct relation to spelling and Google success—but, the point of SEO is to monetize your website so that you increase the amount of online and offline conversions that you make. Part of this process is the content you have on your website, which acts as a branding tool. And if all things are the same with your web design and user experience, consumers will choose the company with the rockstar, intelligent content that is well-written. Your content is a strong part of your online brand.

 

This means that for your real estate websites page content, blog posts, listing pages and any other page you have on your website you should strive to be a leader in your field. Showcase not just your spelling and grammar but also your expertise by employing—and properly spelling—jargon within your industry. Use your content to sell, to brand yourself and to become an industry leader. Then, when you’re doing writing—give it a quick spell check.  

 

Our Conclusion

Even if Google didn’t count spelling and grammar—you certainly don’t want glaring mistakes in your content, because your website is most people’s first (and some people’s only) interaction with your company.”

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Have YOU added Google Authorship to your real estate websites? You should!

If you’re doing SEO then Google Authorship is a no-brainer, it gives you a much-needed SEO boost by establishing your credibility as a real live person and as an active internet participator. The only catch is that you do need to actively contribute to the internet, at least somewhere. (Authorship also adds a little picture next to your website on Google search results!)

The great part about Google Authorship is that is helps your overall SEO plan—especially if you’re guest blogging (which you should be if you are actively participating in your SEO). If you don’t know what guest blogging is, it means writing blog posts for other similarly-minded blogs on the internet. It gives you a link back to your site while establishing you as an authority in your real estate area. Our best suggestions for guest blogs are on local mortgage broker sites, on your brokerage’s site and any other established site (the better they’re doing in Google search results the better for you!). Guest blogging, and then adding that blog to your Google Plus profile will establish you as an author. Then when you add Authorship to your website Google will recognize you as an active industry leader and give you an SEO boost. You’ll also get high-quality backlinks from your guest blogging—which is even more brownie points from Google.

real estate websites google authorship

 

Google Authorship for Real Estate Websites—A How To
Setting up Google Authorship is easy. The first step is to create a Google Plus profile if you haven’t already. The next step is to add your website and its blog to the list of your “Contributor” sites. You then add any blogs that you guest post on to your list of “Contributor” sites. This will establish you as a Google Author. You then need to add the following code to your website:

 

  <a href="[profile_url]?rel=author">Google</a>

For more help on doing that, you can read this Doc on Google.

So, the process is two steps:

  1. Add your website to your Google Plus profile page under contributor.
  2. A a link from your Google Plus page to your website and any websites you contribute to.


Once you’ve done that you’ll get your picture displayed in search results and the SEO boost you were hoping for.

If this all sounds too confusing (after all—who the heck knows how to put code into a website?)….never fear, we’re here. Purchase one of our Simple Support Tickets for $25 and we’ll do it for you 🙂
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We’re regularly asked are our real estate websites SEO ready? And our resounding answer is abso-frickin-lutely…however, our standard websites only have a small portion of the SEO work done. Read on to find out why.

On our websites we can optimize the website pages, images and site architecture—but the real ‘Google juice’ that earns you SEO brownie points comes down to two primary components: inbound links and content.

Real Estate Webmasters Tips: Inbound Links
Inbound links are links from other websites that link to yours. Google takes this as a very suggestive nod that says ‘hey, this site must have good stuff if other people want to link to them so much’. So, inbound links are important to your SEO, and therefore your Google Page Rank (where your website shows up on Google searches).

 

We don’t get involved in inbound linking for SEO for one very specific reason—companies who offer inbound links generally do so with low-quality link from websites like ‘Bob’s Fishing and Tackle in Timbuktu, which is unrelated to real estate websites and therefore offers very little Google juice.

 

The absolute best way to get high-quality links is to ask your friends, colleagues and network of service providers to link to you. Local links are best, as are ones in your vertical (so, real estate). The longer the website has been around, the better that it does in Google searches and the more prominently your link is placed all matter in SEO. Unfortunately nobody can do this better than you—which is why we don’t offer this as a service.

 

This is something you can do yourself by asking around. Having said that, Google doesn’t take reciprocal linking well, but there is a great workaround to this if you have a bunch of friends who want to link to each other—it’s called a link triangle. You can google it for details.
some_text

 

Real Estate Websites SEO: Content is King

The other major—and biggest contributor to SEO—is content.

 

If you can plenty of Google juice and brownie points you need phenomenal, original content on your website. The more the better. When it comes to content there are a number of things that make a page of website content the ideal content for Google, including:

 

  • That it is 350 words or more.
  • It has at least one outbound link (to a website other than yours).
  • That there is at least one image.
  • That image needs an alt tag with your keyword
  • That your keyword is in your title, in a subheading in your article and in the URL.
  • That your title isn’t too short—or too long.
  • That your keyword is at the beginning of your title
  • That your keyword is used quickly within your first paragraph.

If all that seems like a lot to remember (and it is!), never fear—there is an amazing WordPress plugin called Yoast that will analyze every post you make and make suggestions about how you can improve your SEO.

 

Yoast uses an awesome traffic-light visual to tell you how you’re doing. Red is bad, orange is less bad, yellow is reasonable and green is great (although it still gives you suggestions to make it absolutely perfect).

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With Yoast you can ensure that all your content is SEO-ified. We can install it on any Real Estate Websites Canada website easily—so if you haven’t gotten Yoast yet—let us know!

 

OR—you can hire us to create your content for $35 a page and then it will be professionally-written and laid out, and be entirely SEO-ready.

 

 

 

Don’t Leave Now! You’ve only just begin…

Posted by Robin in SEO, Uncategorized Read More

When it comes to real estate websites and online marketing—SEO is your BFF. But before we throw yet another TLA (three-letter acronym), let’s cover what SEO is for anyone who isn’t halfway to becoming an online marketing guru. Search Engine Optimization (SEO) is ‘tweaking’ you do to your website to get Google to show it some love. When you optimize your website you’re making it easier for Google to find you, and convincing them why they should display your website above others. 

The two primary pillars of real estate websites SEO (there’s a thousand other tiny elements but trust us—you’ll thank us for boiling it down to the two elements that represent 95% of SEO) are keyword-optimized content and inbound links.

 

Real Estate Websites Smart SEO: Inbound Links

Inbound links are links from other websites, pointing at your website. Google puts a high value on them because they think ‘well hey, if other people think this content is so good that we should send our viewers to it—then it must be pretty good’. Makes sense right? Well understanding it is the easy part. The hard part is actually getting people to link to your website.

Waiting for people to naturally discover your content and link to it isn’t exactly a ‘breath-holding’ strategy. But we’ve got two solid strategies to suggest: asking for links and guest posting.

Asking for links is exactly what it sounds like, you ask people to link to your site. This strategy works best if you ask your close network of friends, colleagues and partners, because Google gives the most link juice to local websites that have been around for a while. So, ask your favourite mortgage broker, moving company, cleaning company, etc., to link to you. Beware though, don’t exchange links—Google knows all about this and it may penalize you for it. If someone wants something in exchange for the link, offer them something other than a link from your site, like perhaps putting their flyer in your office, recommending their services to your colleagues or giving them a social media shout-out.

The second strategy is guest posting on blogs. When you guest post you get a short author bio and a link to your website. When searching for blogs to post on, look for local blogs preferably (although national ones are good too!), a local newspaper’s online counterpart, a local mommy blog, a home design blog, etc.

 

Real Estate Websites Smart SEO: Keyword-Optimized Content 

The other thing that Google will love you for is for having high-quality, 100% unique content—filled with keywords that help its algorithm understand exactly what your content is about.

Writing high-value content is difficult for some—so never fear, you can always just pay us to do it for you (for just $35 per page). We’ll pick the highest-value keywords, write the content and upload it to your website. If you’ve got Google Webmaster installed on your website we’ll even give Google a poke to tell them that you’ve got new content on your site!

If you want to try writing it yourself—kudos! After all, who knows your business better than you. We’ve still got your back. Here’s enough blog topics and keywords to keep you busy for a year:

Free blog topics for realtors. (Click the words)

Free keywords for real estate agents. (Click the words)

You’re welcome.

Another super-awesome free tip from us is to ditch your IDX and begin uploading your own, hand-written listings. They will get you far more attention from homebuyers in your area while giving you plenty of SEO juice. Click here to read our article on why you should ditch your IDX.

 

If you’re ‘going it alone’, here is our one final tip. Install the Yoast! SEO plugin. It will show up on every blog post, and at the hit of one button you can know how to better the SEO of that specific piece. It’s like an SEO samurai standing over your shoulder….and IT’S FREE!

We love free (in case you hadn’t noticed).

You’re still reading? Unbelievable (but thanks!). Be sure to hop on over to our other blog posts—they offer equally as brilliant advice. Oh, and don’t forget to check out the websites we make—we bet you three Candy Crush lives that ours are better AND cheaper than what you’ve got now! 

Don’t Leave Now! You’ve only just begun…click below to learn more about:

Posted by Robin in SEO, Uncategorized Read More

Real Estate Marketing Ideas: 3 Legit SEO Work-Arounds for Realtors

So. You’ve looked for real estate marketing ideas and heard about SEO. You may have dabbled in it (likely to no result). If you haven’t dabbled in it, and don’t know what it is, here is a phenomenal video that explains what it is in super-simple terms that even people without computer science degrees can understand:

www.player.vimeo.com/video/74368203

Got it now? Great. (If you don’t ‘get it’ yet—give us call, we’d be more than happy to explain it and answer any questions that you have—no really, we probably need a break from staring at HTML code anyways.

 

Now, SEO is hard. That’s why there are tens of thousands of companies who offer SEO services, some of them legit—and some of them snake-oil salesmen. In response to the snake-oil salesmen—there are no cheats, hacks or workarounds for SEO. Google puts hundreds of millions of dollars, every year, into their algorithm to ensure that nobody can’ fake it’. “But you said you have cheats?”. We do, but they are really just ways to avoid the hard-work that SEO takes (especially in a competitive industry like real estate) while still getting exposure online. …and here are our real estate marketing ideas to avoid SEO (although doing SEO as well is even better!):

 

  1. Google Business Registration
    Registering your business with Google will put you on Google Places—and on Google Maps. Since Google generally puts a few of its Google Maps/Google Places results near the top of search engine results—this is one way to get to the top of a search engine, without search engine optimization.
    Registering for Google Place takes about 5 minutes (although you need to wait a couple weeks to receive a postcard from Google in the mail with a code on it, to confirm your address), and can be done using this link:

    http://www.google.ca/business/placesforbusiness/
  2. Videos
    Google does the same sort of thing with its videos from YouTube (which is owned by Google), displaying a couple of videos in its search results. So, another way to get to the top of Google without putting effort into SEO is to upload some videos on YouTube. These can be listing walkthroughs, realtor-introduction videos or neighbourhood highlights. You can take these videos on your iPhone or video-enabled smartphone. And quite frankly, you should be taking them anyways because video listings get more attention than print alone.
    To create a YouTube profile, click here:
    https://accounts.google.com/SignUp?service=youtube
  3. AdWords
    AdWords is like ‘paid SEO’ from Google. AdWords is the only company that can offer paid SEO results—as it is owned and controlled by Google. While paying for clicks (AdWords is also known as pay-per-click advertising) isn’t ideal, there is a break-even point where some SEO services will be more expensive than pay-per-click.
    You can sign up here, or use their navigation to find information or videos showing you what it’s all about:

    http://www.google.com/adwords/index.html?sourceid=awha&subid=ca-en-ha-aw-bkup0~29213198885&gclid=CKSEpbGFuroCFe1aMgodHXYA8g
  4. Axing IDX
    IDX has no SEO value. In fact it detracts from SEO because it temporarily populates your real estate website with listing information—although it is all duplicate content and none of it is actually hosted on your website—which is why it has no value. If you ditch IDX there is a great work-around for SEO that will get you hits to your website, by uploading unique property listings, with unique descriptions, to your website.Uploading listings to your website is simple, especially with our real estate websites. We can show you just how simple. If you can use Hotmail and Facebook—you can upload a listing to our websites. To make it an SEO winner it needs to be at least 200 words (although 350+ is even better!), and entirely unique.Once you’ve begun uploading your own unique listings you’ll begin getting SEO ‘points’. These SEO points will send you to the top of Google results quickly because you won’t be competing with super-competitive keywords, like “Toronto homes for sale”, you’ll be competing based on your listing’s address (which should make you the only one). Alternatively you can use the street address or neighbourhood as the keyword so that you’ll come up in search results for properties on that street or neighbourhood in the future.But all this starts with getting rid of IDX (or at least uploading your own properties on your website alongside your IDX). 

Sound good? Or does it sounds overwhelming? If it sounds overwhelming, start with one at a time—and start with registering for Google Places, because it is easy as pie (–which really isn’t easy to make at all—we’ve tried!). Or you can just pay us to do it for you.

If you’re keen to get started—fantastic, BUT, before you go SEO gung-ho know that you need an impressive website that will keep the attention of the traffic you send to it. Here is where the good news comes in—we can build you one, within a week (depending on the difficulty of the site you request) for about $2500.

Give us a call, use the online chat below or shoot us an email and we can do a free analysis on your current website and online marketing strategy to tell you where you need the most help.

 

Another option is to get backlinks, from websites like http://dmoz.in.net/
DMOZ Free Directory Submission

Posted by Robin in SEO, Uncategorized Read More

Keyword-Rich Blog Topics for realtors…and other random advice we tacked on last minute…

Blog topics are endless….blogging is easy…the sky is the limit…yadda yadda.

If you’re sick of generic advice about how easy and effective blogging is then you are in the right place—because we’re here to tell you it ain’t easy and it ain’t always effective.

Use Yoast

Leveraging our usual got-your-back-Jack philosophy, here’s our first tip: install the Yoast! SEO tool. It will tell you when your blog is SEO-worthy—with an easy to read red-light, yellow-light or green-light system. It literally couldn’t be easier. If you get the dreaded yellow or red (eek!), it gives you a list of things to do to move to green. Without this plugin tool you may be blogging without a specific purpose.

Pick Yo’ Keywords

Choose keyword-rich blog topics. To begin this, check out our blog post on keywords for real estate agents.

Keyword-Rich Blog Topics for Realtors..and Other AdviceCome up with Some Blog Topics…or Let us Do it For You
If you’d prefer we come up with your blog topics for you…here they are—and you’re welcome. (Note that ‘Bummsville’ should be replaced with your city’s name). (Second note: the numbers are generic placeholders—but people are 7-times more likely to read a blog post in a list form)

  1. Neighbourhood Reviews (using each neighbourhood name as your keyword…this should give you at least ten blog topics)

  2. A News Review (about a trending topic related to one of your keywords)

  3. Commentary regarding a local news story (again using one of your keywords)

  4. 10 Fun Facts about Bummsville

  5. 7 Things Only Locals Know About Bummsville

  6. 5 Secret Spots in Bummsville

  7. How to Find a Realtor in Bummsville

  8. 11 Reasons Why I am the Best Real Estate Agent in Bummsville

  9. Why I am YOUR Realtor in Bummsville

  10. 15 Tips for Selling your Home in Bummsville

  11. How to Sell your Home in Bummsville

  12. Quick Sale: How to Sell your Home in Bummsville

  13. 4 Creative Ways to Sell your House in Bummsville

  14. Home Selling Tips for BummsvilliansKeyword-Rich Blog Topics for Realtors..and Other Advice

  15. Marketing your Home in Bummsville: a How-To

  16. Staging your Home to Sell: Home-Marketing Tips in Bummsville

  17. How to Benefits from Foreclosures in Bummsville

  18. Short Sales: How to Leverage them for Real Estate Success

  19. Foreclosure or Short Sale: Where to Invest in Real Estate

  20. 12 Common For Sale By Owner Mistakes in Bummsville

  21. 11 Common Mistakes that FSBO Make in Bummsville

  22. Sell your Own Home: Are YOU Ready?

  23. 21 Tips to Sell your Home Quickly

  24. Short Selling a Home Tips

  25. Home Buying Tips for Bummsvillians

  26. Real Estate Listings in Bummsville

  27. Find Real Estate in Bummsville: A How-To

  28. Bummsville Houses for Sale: What to Look For

  29. Best Townhomes for Sale in Bummsville

  30. The Top MLS Listings in Bummsville

  31. When to Buy a Home in Bummsville

  32. How to Buy a Home in Bummsville

  33. 13 Tips for Homebuyers in Bummsville

  34. Real Estate Market Update for Bummsville Q3

If you didn’t know about Yoast, the top keywords or blog topics—what else don’t you know that you don’t know? Follow our blog to find out other ways to blog better, and build a better online presence. If you can’t wait for our next blog—get us on the phone and we can help you out. 

If you need a blog on your website–or a website itself, check out the services we offer by clicking here.

Article Written By: Author: Robin

Posted by Robin in SEO, Uncategorized Read More

You asked us for keywords for real estate sites–you got it!

If you’re running on fumes in terms of keywords for real estate sites—then you’ve come to the right place—we’ve got a number of keywords and the demand for them. If you’re tired of blogging entirely…we can still help, just give us a ring or e-mail for our blogging rates and samples.

 

Top Keywords for Real Estate Sites

To help point you in the right, virtual, direction we’ve put together this list of the most common real estate sites keywords in Canada. Just to give you an idea of how often they are search we’ve included the amount of times they are searched per month in Ontario. If you want to know how popular these terms are in your town, plop them into Google’s Keyword Planner (you can search a whole batch at a time), select your city in the location box and it will give you the amount of times it is searched monthly within your geographic region.

 

Note—each keyword is followed by the number of search (in Ontario for this example), and then by the competition (which can be low, medium or high)…  

 

mls listings 49,500 Medium  

realtor 22,200 Low  

for sale by owner 5,400 Medium  

condos for sale 2,400 High  

first time home buyer 1,900 High  

real estate listings 1,600 High  

realtors 1,300 Low  

real estate agent 1,000 Medium  

foreclosure 880 Medium  

multiple listing service 720 Medium  

condo for sale 590 High  

short selling 480 Low  

fsbo 390 Medium  

townhomes for sale 390 High  

real estate agents 390 Medium  

foreclosure listings 390 High  

mls real estate listings 320 Medium  

first time home buyers 320 High  

townhouse for sale 320 High  

sell your own home 210 Medium  

foreclosure homes 210 High  

foreclosures 110 Medium

real estate agent 1,000 Medium  

real estate agents 390 Medium  

top real estate agents 70 Medium

first time home buyer 1,900 High

mls listings 49,500 Medium  

realtor 22,200 Low  

condos for sale 2,400 High  

realtors 1,300 Low  

multiple listing service 720 Medium  

condo for sale 590 High  

short selling 480 Low  

fsbo 390 Medium  

townhomes for sale 390 High  

townhouse for sale 320 High  

cheap houses for sale 110 High

real estate listings 1,600 High  

mls real estate listings 320 Medium

real estate agent 1,000 Medium  

real estate agents 390 Medium

first time home buyer 1,900 High

first time home buyers 320 High

for sale by owner 5,400 Medium

foreclosure 880 Medium  

foreclosure listings 390 High  

foreclosure homes 210 High  

foreclosures 110 Medium  

 

Has this been a help? Great! If it has please share it with your agent friends—or your broker (we’d REALLY love you if you shared it with your broker). Follow our blog regularly for more great tips, but for help implementing these keywords—give us a call, we can help.

Article Written By: Author: Robin