Real Estate Webdesign Canada | Online Marketing
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Online Marketing

A Realtor recently commented to us that our websites are…”a little girly”. Our response is that maybe they aren’t girly enough.

The reason we responded that way is that Realtors SHOULD be catering their websites towards women (at least in part). And there are a couple of ‘girly’ reasons why…

An example of a website from a woman that women like (and men as well–because it needn’t be one or the other) is for Smart Women Buy Real Estate. This client used beautiful colours, mobile optimization and content that appeals towards female sensibilities.

Why YOU Should Build your Website for Women

So, there is more than one reason why you should build your website with women in mind…

1. ‘There is One Person Right in a Marriage—the other person is the husband’

While the above may have inspired a giggle…or rage…most married couples would nod their head in agreement. In a typical relationship the woman is often the one doing research on a Realtor and on available homes. This means that the woman in a relationship has a large influence on both the home they choose and the Realtor they use. So, cater to this.

What this means for your website, is that it should have a design that appeals to women. This doesn’t mean ‘girly’ necessarily, but super-aggressive Realtor images and hard colours like blacks and reds likely won’t appeal to them. Also, cater the content on your website towards a female perspective. Be empathetic and by aggressive but approachable. But of course balance it with facts, figures, and stats that will appeal to men as well.

2. The Number of Single Women Buying Homes is Skyrocketing

Homebuyers in North America consist of over 20% single women. So, not only are married couples influenced heavily by the woman, but 1/5th of your market is also single women.

 

So—Women Huh?

Whether you want to target the 20% of homebuyers that are single women, or couples looking for homes that have the woman doing a large percentage of the home-searching work—catering your real estate website towards women is simply a good idea.

For some inspiration on content and design that will appeal to women—simply ask us.

If you haven’t seen the latest video marketing statistics for real estate—thank goodness you’re here. You may be missing out on the greatest thing since MLS.

 

 

Video Marketing Statistics for Real Estate

OK disclaimer: there aren’t any verifiable video marketing statistics for real estate—but the ones below were taken across a number of small-business verticals and can help you understand why you should hop on this digital gravy train…with these video marketing statistics for real estate:

 

 

  1. 46% of people have admitted that they are inclined to seek out more information after seeing a video about a product or service online.
  2. Studies have shown that at least 26% of viewers DO look for more information after viewing your video(s).
  3. Statistically, videos increase your viewers comprehension of your product or service by as much as 74%.
  4. YouTube is now the second biggest search engine on the planet—the first being of course Google (who also own YouTube…and everything else on the internet).
  5. 22% of your viewers will visit your website if it is named in a video or video ad they watch.
  6. An Australian study showed that real-estate listings that have a video get over 400% more attention than those without.
  7. If you’re doing email marketing—your click-through rates will increase by 2 to 3x (see bombbomb.com for more info).
  8. Again, with email marketing, your conversion rates (from lead to customer) increase up to 50% with video.
  9. 80% of your viewers will watch a video, but only 20% of them will read to the bottom of the same content if written out (although a transcript gets your great SEO brown points!).

10. 50x! Your website is 50x more likely to show up on the first page of Google search results if it has a YouTube video on it (again—Google owns YouTube…it’s a conspiracy).

11.Video has been the fastest growing media for ads since 2012.

12.80% of internet surfers can recall at least one video they’ve watched in the last week, but not anything they’ve read.

13.A NIELSEN study shows that 36% of web surfers trust ads that are shown in video format.

14.Almost half of video watchers will take some type of action after watching a video.

15.1/3 of all the activity online in North America is video watching.

 
video marketing statistics for real estate
 

Video Sounds Great!! Now What? Video Marketing Statistics for Real Estate that HELP!

The stats above surely sound great. BUT—how can stats help you improve the efficiency and efficacy of your video marketing? Well, here’s some that can do just that:

 

  • Keep your videos short—as almost half your viewers will drop off at the 1-minute point. About 60% will be gone by the 2-minute mark.
  • Post on Tuesdays, as 16% of all the YouTube videos on YouTube are embedded, linked and/or shared on Tuesdays—specifically between 11:00am and 1:00pm.
  • Another reason to keep your videos short is that shorter videos are shared more often. In fact videos that are around 15 seconds are shared a whole 1/3 more than longer videos.
  • If you’re going to do video marketing ads—definitely keep them short (but not too short!) as videos that are around 30 seconds are 90% likely to be watched completely.

 

So—ready to hop on the video band wagon? Be sure that you have a website that allows you to embed them. If you don’t—ask us how via our live chat or email.

 

Many Canadian Realtors ask us—“how do I become well-known with Google”. We say—with real estate marketing for websites. Of course, that was the simple answer.

real estate marketing for websites

The best way to become famous on Google though is to have your picture on Google so that you’re recognizable. As a great side effect of getting your picture displayed in Google search results is that you also get a little bump in rankings as you become a verified author with Google.

 

Real Estate Marketing for Websites: Get Google Authorship

Getting your picture in the search results of Google is actually really easy…but we’ll get to that later. First, allow us to explain with Google Authorship is.

 

Google Authorship is verifying yourself with Google, so that they know who you are. When you become a—free—verified author you get the following benefits:

 

  1. You get your photo in the search results of Google—which makes you stand out from all the website that DON’T have a picture next to their website (which these days is still the majority).
  2. You get a higher ranking as Google recognizes who you are.

 

How to Get Google Authorship for Realtors

OK—now the even better news. Google Authorship is free, and can be setup in under 10 minutes. Here’s how:

 

Step 1: Setup Google Plus
Your first step is to setup a free Google Plus profile.

 

Step 2: Get some Friends

Your Google Authorship status is partially evaluated by your ‘circles’, so get some friends on your Google Plus profile. The more the better, and the more you interact with and share things with the better. Also, your authorship rating will go up if you’re a contributor to more than one website, so see if you can write a blog post on your mortgage brokers website, brokers website or Realtor friends’ websites (and add the little piece of code to verify your authorship—and add that website to your ‘contributor’ section).

Step 3: Add your Website

Under the “contributor” section, add your website address.

 

Step 4: Verify your Website

To verify that you are a contributor to your website you need to put a small piece of code into the website so that Google can see that it truly is you.

 

That’s it.

 

If you’re wondering how to add the piece of code to your website—just ask us. Use our live chat and we will give you the code.

 

 

Real estate online marketing is a tough cookie to crumble. And as it should be—you’re not an online marketer you’re a real estate agent.  We don’t try to sell houses, because it’s not what we know.
real estate online marketing
The good news is, internet marketing is significantly easier than selling houses. In fact, there are 5 major skills involved in real estate online marketing…

 

 

The 5 Essential Skills of Real Estate Online Marketing

There are 5 basic skills you need to learn to be successful in real estate online marketing:

 

1.    Analyzing

The best thing about real estate online marketing is that there are many opportunities  to analyze your success—and, more importantly, your failures. By using tools like Google Analytics for your website, the analytics tool for paid marketing (like Google Pay Per Click) and open rates with your email-marketing tool, you can find out what campaigns work the best and which ones the least. This can help you to refocus your efforts on what works.

 

2.    The Throw the Spaghetti at the Wall Trick

Back in your younger days while you were learning to cook spaghetti someone probably told you to toss spaghetti on the wall to tell if it is done. Well, as it turns out this is a good approach for internet marketing. Some approaches work better than others—and trying multiple approaches works best of all. So, use call to actions, live chat and other forms of lead generation on your website, start a drip email marketing campaign, try paid marketing like Google Pay Per Click and try Search Engine Optimization (SEO).

 

3.    Stand Out

The absolute best thing that an agent doing real estate online marketing can do to succeed in online marketing—is to stand out! We’ve seen thousands of agents with the same website and with all but identical email-marketing emails. And they all blend into the crowd. Do whatever you can to stand out. Have a better website (call us for that!), be funny, be clever, be original, have content that ACTUALLY matters and isn’t just internet fluff. Use infographics in your marketing campaign to stand out on paper. Do whatever it takes to be unique.

 

4.    Consider a Niche Real Estate Website

When someone is looking for information on the web—they don’t care where it comes from they just want information. This means that giant banner with your picture on it isn’t helping. In fact, it’s hurting you, as it tends to scare people away from engaging with your website and with you. A niche website focuses on information and properties, instead of on you as an agent (because they don’t care about you…yet). Niche websites include those for condos, executive homes, green homes, townhouses, apartments, unique homes, neighbourhoods, foreclosures, farms/land, etc.

 

5. Final Tip: Follow this Blog

While this last piece of advice sounds self serving, we have great advice. From niche marketing to website improvement to analytics to technology and apps advice…we’ve got your technological back J

 

 

 

The real-estate web community seems to be split on whether a real estate website can benefit from live chat. We say….absolutely.

live chat for real estate websites

Even if you aren’t convinced by the end of this that a live chat would help turn your passive website into an active lead-collection tool—try it, it’s free.

 

Reasons YOUR Real Estate Website Needs Live Chat

1.    People are Afraid of You

Like it or not customers are afraid of contacting vampiric, shark-like real estate agents. Live chat is a very unimposing way of asking a question that encourages them to do so.

2.    They Can Multitask

We live in a society of multitaskers. How many of us even watch TV anymore without being on our computer, iPad or smartphone? A live chat allows them to open up a channel of communication without taking their entire attention span—which is extremely precious of course.

3.    Transcriptions

If you’re a busy agent and have trouble keeping track of leads, who they are, where they came from and what you talked to them about then a live chat tool (ahem—like the one we use) can help you keep track of all conversations. Not only does it track what you said but it also tells you how they found your website—an invaluable analytics tools to help you refine your marketing efforts to the highest-pay off campaigns.

4.    After-Hours Service

Many potential clients are hesitant—to say the least—to call a Realtor during off business hours. A live chat makes you available evenings and weekends. Our apologies to your social life, but hey—it’s the biz right?

5.    Increases your Productivity and Return-Inquiry Time

For someone to send you an email (if they actually do it), wait for a response, you to take the time to answer and then go back and forth—is a completely nonsensical waste of time. Cut out the in-between time by using a live-response tool like live chat. You may just get back to them quick enough to keep them from moving on to another potential agent.

6.    A Heaping Pile of Steaming Data

live chat for real estate websitesIf someone told you that there was a super-simple way to learn what forms of marketing are bringing you the most live leads, and it was free—and easy to use…you would do it. That’s what live chat is. It provides you with invaluable data to find out how to improve your online marketing campaigns, in an easily-measurable way.

7.    Pre-Emptivity

With our live chat tool, not only can people message you (which comes to you as a text message-like message on your smartphone)—but it also has the option to create an alert when someone enters your website. It will also tell you how they found your website and what page or pages they are looking at. This allows you to pre-emptively strike up a conversation, especially if they are looking at a listing. “Hi, I see that you’re looking at 123 Madeup Avenue…just so you know we’re doing a major overhaul of the kitchen to include granite countertops and cork floors—you absolutely have to see it if you’re an amateur chef!”

 

 

So…

So, live chat is a phenomenal tool to help build your online lead generation for your real estate website. But, of course—it isn’t perfect. It takes some time to figure out what type of responses and pre-emptive messages work for you. But, it’s free. And within a couple of weeks you could be…FINALLY, getting leads off your website.

 

Give it a try.

 

Ask us how.

 

 

The amount of agent materials printed every year could probably stretch across the country—but this year do something different by using infographics for real estate. Infographics for real estate are a great way to truly stand out with your marketing materials. And after all—the goal of your marketing materials is to be memorable!

infographics for real estate

 

 

infographics for real estate 2

 

infographics for real estate 3

 

infographics for real estate 4

 

 

infographics for real estate 5

If you’re unsure about how effective an infographic would be—check out how well the information is displayed on the infographics for real estate displayed below (and compare them to your current marketing materials’ effectiveness!)…

 

Infographics for Real Estate: the What and How?

So—infographics for real estate are a great way to stick in the mind of potential clients, whether it be open house handouts or viral social media posting, but what exactly can you put on your infographic? Well, here’s a few ideas:

 

  1. Neighbourhood highlights
  2. Market information
  3. ‘Why to use ME as your Realtor’
  4. Home prices over time per housing type of geographic area
  5. Brokerage information
  6. The mortgage process
  7. How to increase your home’s value
  8. How to find a home that will maintain or raise in value
  9. When you should sell your home
  10. 10. Top ways to market a home a

 

 

So—ready to supercharge your marketing campaign with an infographic? Great, however, we should add one thing…they aren’t cheap. But, they are a great investment. Keep in mind while pricing infographics for real estate that you will be able to re-use them for years to come…with the exception of market-specific information that is timely (however these can be easily updated on the cheap).

A real estate online reputation is SUPER important these days. Know that your potential customers who aren’t coming to you from a referral ARE checking your reputation online. Google is a powerful tool—both for you and for your potential customers.

 

Great—now what?

 

Managing your Real Estate Online Reputation

Of course the best way to maintain your real estate online reputation is to be a good agent that your clients love. It’s also a way to get money-making referrals. BUT—there’s always one client unhappy with their deal or another agent jealous of your success, which is why you need to manage your reputation online.

 

There are a few ways to actively manage your online reputation…

 

Real Estate Online Reputation Management: Reviews
This one is a little tricky as there are tons of review sites on the internet—but Google makes this extremely easy to find…simply Google (don’t you love how this is a verb now?) your full name. If no reviews come up then ask some of your previous clients if they could post some. If there are negative reviews, there’s nothing you can do to take them down, but you can often post a kind response to them. Now, the internet is a battle ground and there will always be some bad reviews mixed in with the good, but just make sure that you have more positive than negative. Have your real past clients post honest reviews of you, as they will come across as significantly more genuine.

 

Real Estate Online Reputation Management: LinkedIn

LinkedIn is a great way to build a solid reputation online as you can have real people make real reviews and recommend you for skills that you list on your profile. The person making the recommendation will have their name show up as recommending you, which will link to their profile—offering up an excellent level of authenticity.

 

 

Real Estate Online Reputation Management: Google Alerts!
Now that you’ve managed the current state of your real estate online reputation—set yourself up to actively manage it in the future by creating a Google Alert for your name. A Google Alert will send you an email every time your name is mentioned on the web, which is basically a ‘heads up’ that your reputation has been added to. Be aware of course that if your name is relatively generic, like ‘John Smith’, then you’re going to get emailed with a bunch of alerts for other people.

 

Real Estate email marketing is like a banana–it can turn bad, real quick. This is, unfortunately, a regular occurrence as many agents don’t fully understand the point, or the proper execution needed with real estate email marketing.

 

Real Estate Email Marketing–What It is Meant to BE

Email marketing isn’t about spamming. And it isn’t about canned generic emails that you send out to every email address you can find. Real estate email marketing is about fostering relationships and moving them through the sales cycle by having multiple customer touch points with a single email.

Unfortunately, far too many Realtors doing email marketing use canned emails on a generic template. Trust us–we see them regularly. After we contact a Realtor via their website contact forms we’re then signed up to receive their email blasts, and 90% of them are pretty much identical. And if we’re bored by it–your potential customers are too. So, be authentic…and most of all, don’t do these…

WHAT NOT TO DO

As we said above real estate email marketing isn’t about generic, irrelevant emails–so don’t do the following:

  • Don’t buy email lists as your content won’t be relevant to the people on that list. This is especially important as real estate is hyper local and half the people on the list may live in a different province. Not only will it not be relevant to you, but it will also damage your sender score–which will mean your emails will land in junk folders (even more so than they do normally).
  • Don’t use a service that sends out X number of emails a month to your clients. That type of generic content won’t get you anywhere. Even though it is cheap, at often about $20/month, it is still a waste of money.
  • Don’t send out every listing to every contact. If it isn’t what that potential client is looking for then they will stop looking at your emails all together as they think you have no idea what they want.
  • Don’t be a ‘base toucher’–make sure that every email has a clear-cut purpose.
  • Don’t send emails with dull content like ‘5 ways to stage your home’. Not only will they fall asleep 3 sentences in–if they’re already staging their home then they surely already have an agent.
  • Fail to offer an unsubscribe button. Having an unsubscribe button is required by law, and just simply a good idea. If someone doesn’t want to receive your emails then you forcing them to won’t make them read them.

real estate email marketing joke

WHAT TO DO

So, now that we’ve covered the never-ever-ever-ever do list, let’s focus on how to launch a successful email marketing campaign

  1. The first thing you want to do is to pick a platform that can give your campaign a unique look. We highly recommend MailChimp (free) or BombBomb (paid). MailChimp allows you to point-and-click your way to a graphically-interesting email, and BombBomb lets you embed your video right into the email that your recipients receive (without having to click through to a link).
  2. Get real contacts. Don’t buy your list or add everyone you know, make a realistic list of people who are in the market. To create your list you can use lead-capturing forms on your website.
  3. Segment your list. Segmenting involves dividing your contacts into different groups in order to send relevant content to everybody. So, make one list of old clients who you would like to email maybe 4 times a year with fun little tidbits that aren’t necessarily real estate related. For those currently in the market make a new list. Brownie points if you can break that list of current homebuyers down further, by price range or neighbourhood. YES this is a lot of work, but if you’re not going to do email marketing right then invest your time somewhere else.
  4. Be funny. Everybody likes funny so create some catchy headlines and use jokes. Letting your personality shine through will help increase your open rates as people say “oh that Jeff!–let’s see what kind of shenanigans he’s up to this week”.
  5. Create an unsubscribe button that allows them to change their receiver preferences as an alternative to unsubscribing. Some people may not want to hear from you as often as you send emails–but that doesn’t mean they want to stop hearing from you entirely.

If you’re rolling your eyes and breaking into a sweat thinking about how much work it is, take a deep breath. Once you choose a platform then sculpt and segment your email lists the hardest part is done. From there you only need to create an email once a week or a couple times a month, and then manicure the list as time goes on.

When it comes to Real Estate Online Marketing and real estate SEO—don’t blog…create featured listings. Well, blog too—if there’s time.
real estate online marketing featured listings why
The reason that hand-sculpted featured listing pages are better than blog posts is that there are more people searching street addresses than there are “how to stage a home”. This means bigger bang for your buck—and significantly more visitors.

But aside from SEO and garnering visitors, creating ‘featured listings’ that aren’t an import from MLS offers you a number of benefits…

Real Estate Online Marketing: Why YOU Should have Featured Listings on YOUR Website:

 

  1. High-Res Images Most Realtors pay big bucks for high-quality, professional images, but MLS shrinks them down and limits you to about 10. With a featured listings you can use as many high-res images as you would like—and properly illustrate what the property looks like.
  2. Longer, More-Detailed Descriptions MLS listings, in addition to limiting how many photos you can upload, also limit you on space. They’re so limited that we’ve all learned the standards short forms, like bdrm and elfs. The problem is—the public have no idea what these mean…until they’ve found a Realtor who explains what they are—at which point they’re too far in the salescycle for you to turn the website visitor into a client.Longer descriptions not only trigger great SEO points (whereas MLS listings are copied content in 17,000 places on the web and don’t offer any SEO) but they can gain you brownie points with your visitors—and the listing client. Creating a well-constructed featured listing on your website that ranks well with Google will create better visibility for your listing. 
  3. Virtual Tours and Video
    Featured listings in our website are a great way to add a virtual tour or video to your website. And it couldn’t be simpler. Simply upload a video to YouTube, then paste the URL into the featured listing in the desired location and it will automatically embed.
  4. SEO (YOU should get attention from YOUR listings)Yes, yes—we mentioned this before, but it’s worth repeating. Creating an SEO-ified (ask us how easy this is to do with our websites) listing will mean that when someone searches your listing address, your page will rank well against the competition. It should beat out all the other websites with your listing on it, once you’ve begun to rank with Google. This process can take a few months to earn a good site reputation on Google, but you’ll get bonus points if you post the listing slightly before it’s released into MLS (which isn’t hard as it takes time to cycle through the system and be pushed out to websites with automatic MLS listings) you’ll get major street cred with Google.
  5. You Need a Detailed Description for Feature Sheets AnywaysPrinting off an MLS ad as a feature sheet certainly doesn’t cut it. But, you can kill two birds with one stone with a featured listing. By creating a high-quality featured listing you will have an excellent description, graphics and images—which you can print off, or copy and paste into a page design software like PowerPoint or Excel.

 

To give you an example of the SEO benefit, we did SEO for a number of niche website pages, for individual buildings/listings, like 1715 Badham boulevard Regina and 3200 Portage ave Winnipeg, and those pages are now on the first page of Google!

 

So…featured listings make sense on a number of fronts. They boost your SEO, please your listing client and help you drive traffic to your website. The only step left is to create them.

 

If your website doesn’t have a place to create featured listings, it doesn’t offer the SEO power you need to get those listings ranking well on Google, doesn’t have a step-by-step SEO tool or simply doesn’t portray the professional image that you’d like…give us a call about ensuring all the above.

 

Real estate video marketing isn’t anywhere near as hard as you think! When we build our real estate websites we ask the agent if they have any videos that we can integrate into the website. Unfortunately, 9 times out 10—they don’t. While we don’t press the matter, we do let agents know what a difference to the website (and your authenticity) that video makes to their website. We also let them know how EASY it is.

What we recommend to agents is beginning by making a simple video with their smartphone. Most smartphones these days, like iPhones, have great-quality video. While professional-grade, professionally-lit videos are obviously better—give making a video on your phone first. If that goes well and the response is good then you will see the value.

 

Real Estate Video Marketing

There are a number of excellent ways to leverage video in your real estate marketing campaigns:

  • With an intro video that introduces you as an agent (and your specialized talents, verticals, skills and marketing efforts)
  • Listings videos that feature you walking through the listing, describing all the highlights (homeowners LOVE this)
  • Neighbourhood vignettes of neighbourhood highlights


How to Begin Video Marketing

For those agents who are a little intimidated by technology, video is a great place to start. It truly is super easy, and just requires 5 little steps:

  1. Take Video on Smartphone
    Your first step is to take the video. Ask a client, family member or other agent to hold the camera while you let your star power shine. You may want to find another agent to partner up with videos for, it will give you some support doing your videos and will help you both out.
  2. Turn on WIFI
    Before you download the video from your phone to the internet, turn on your wifi. Downloading a large video file will eat up your data plan extremely quickly.
  3. Download the YouTube App
    Downloading the YouTube app to your phone (either Android or iPhone) will let you upload a video in the click of a button. So, download the app, create an account and then follow the steps to upload your video(s). We advise you to use YouTube instead of the many other video companies out there as YouTube video are displayed high in Google search results (Google owns YouTube).
  4. Upload to Facebook
    After you’ve uploaded your video to YouTube it will give you the video’s URL address. Copy and paste this into your Facebook account to post it.
  5. Add Link to your Website
    If you’re using one of our WordPress websites you can add the video to any listing, blog post, webpage or featured listing by simply pasting the URL address into the page (on a separate line—not inline with other text). Then publish the page and the video will be embedded on your site.
  6. Done
    That’s it. Now that you know how easy it is, repeat the process for each listing.

Real estate video marketing is extremely easy. Once you’ve completed the process above you’ll wonder why you waited so long to do it. If you don’t have a website that allows you to easily embed your video in your website—give us a call.

real estate video marketing

An example of what an embedded video will look like (taken from our “Using ‘Em” page)

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In our digital world, real estate websites are your first impression. If you have an unprofessional website it will likely be your last impression. So…how DO You make a great impression online?

We happen to know what makes a great first impression online in terms of real estate websites and Realtors….

Our Real Estate Websites: 4 Ways to Make a Great First Impression Online

Without further ado or mumbo jumbo, here are our top ways to make a great first impression online…

real estate websites first impression online

  1. Get a GREAT Website

    Whether you opt for one of our websites (which we highly encourage you to at least investigate) or not—you NEED a great website. The days of having a 90s-looking, poor-functioning, non-mobile website are long over. If you don’t have a super-professional website that is customized to you and has a unique concept to it (whether that circles around a slogan or other branding). You also need a homepage that encourages users to move on to a second page in order to reduce ‘bounce rate’.A website is critical to your first impression as it portrays professionalism—or not. And there’s zero excuse for having a poor website considering we sell ours for a one-time fee of $2500.

  2. Get a Better Headshot

    If we ever see another 80s ‘power pose’, teased hair, or an agent leaning on a sold sign again—we’ll go crazy. Your potential customers surely feel the same way. So—get better headshots. Drop the cheesy and opt for professional, modern shots—that don’t say “Hi my name is sleazy”, and that don’t scare people away. If a professional photographer isn’t in your budget (although you’d be surprised how affordable it can be) then get smart about it. Hire a student photographer or look for a Groupon photography deal..in order to save a few bucks.

  3. Get a Great Bio

    One of our biggest pet peeves is agents who have super-generic ‘I’ll sell your home TODAY’ content without any type of specifics, proven abilities, bio or resume. Every agent says that same vaguery. Be different. Also, if you’re not eloquently written—hire a professional. Seriously—it will cost you like $35-$40, and you can use it across all your marketing material in addition to your website—for YEARS to come. If a photo and bio are the only investments you make this year in marketing…spend $100 on the two of them.

  4. Availability and Response Time

    We’ve dealt with agents—but as clients and as THEIR clients. One of the biggest issue for Realtors is response time. Implement a number of ways for people to get a hold of you and promote them on your website, business cards and marketing materials—but then support those with ready availability.

 

If you haven’t checked out our real estate websites Canada design yet—do so now. We’re cheaper than our competitors and significantly better..which makes us a solid investment. Then be sure to build on that website, including with a great bio, headshot and availability!

 

 

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Real Estate Websites Marketing Tip:

Have you ever felt like your direct mail campaign is lacking? Lacking results. Lacking measurability. Lacking connection to your overall marketing?
Well, it could be missing an online connection. An online connection from direct mail to your online presence could be the missing link—a link that could not only offer your direct mail an extra kick but also drive the engagement that it so desperately needs.

 

So—let’s put some verbs in our sentences with these real estate marketing tips…

 

Real Estate Marketing Tip: How to Liven Up your Direct Mail Campaign with QR Codes

Let’s jump right into our real estate marketing tips to supercharge your existing direct mail marketing campaign…

  1. Why
    The ‘why’ is simple…direct mail marketing is expensive—which means it needs to net results. And of course, it does…but, those results can always be better. The ‘why’ is simply that if you could improve your existing marketing, easily—why wouldn’t you?
  2. How to
    The ‘how’ is the hard part. OK—it isn’t really that hard. One of the best ways to connect your offline marketing efforts with your online marketing efforts is to use QR codes. They can turn your static printing into a video, interactive website or other digital venture at the click of a smartphone button.Oh ya—back to the ‘how to’. If you’re already a client of ours, simply tell us you want QR codes. For a $25 support ticket we will install a QR code generator that will create a QR code for every website page, blog post and your homepage. You can then, at the click of a button have a QR code for whatever page you want your visitors to see, whether it include a bio, testimonials, videos or other form of content. If you aren’t a customer yet—it’s about damned time! We’ve been waiting for you…welcome home 🙂
  3. Find a Gimmick
    So, adding a QR code to your direct mail is all well and good—but that doesn’t mean anybody will take their Samsung out of their pocket and scan it. Pick some sort of gimmick that will get them to scan the code. This can be the promise of an actionable Local Area Real Estate Market Report, a link to your video, the potential for a free trip to Vegas—the promise of free candy, or what have you.
  4. Have a good website to back it up
    Before you go rushing out putting QR codes on everything from your direct mail to your business cards to the rear door of your hatchback—know that you need something to link to. If you don’t have a great website, get one of our custom websites for just $2500 (less than the cost of a single mailer!), or post a video on YouTube that they can link to. Don’t link to poor, generic content or a dated website—trust us, that won’t help!

 

For more tech tips, real estate websites marketing tips, bookmark our blog, join our mailing list—and of course, for a kick-ass website, contact us today!

 

 

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Young buyers are an important percentage of the home-buying market—so your real estate marketing needs to cater (at least in part) to them. If you’re rolling your eyes thinking “yeah, easier said than done…mutter mutter…young punks…grumble grumble”–never fear…it’s easier than you think.

If you found this blog post randomly on the internet (*woohoo this proves our marketing is working!) and haven’t seen our website yet—check it out, then come back to this blog post.

Http://real-estate-websites.ca

Done? Great.

You likely noticed the ‘pow’ of our design. Clean lines, humour, a bright pop of colour (but not too much), integrated video, clear navigation, a responsive mobile design that shows brilliantly on mobile devices, the modern logo, etc. These are all geared towards a Web 2.0, younger audience…because if the technology and design can impress a young, technology-oriented agent…it will surely impress some of the *ahem* ‘progressive in years’ agents.

The truth is–if your marketing can impress even the young, hip kids–then everyone else will likely follow suit. Modern is good–to everyone. So, how can YOU do it?

 

Real Estate Marketing: How to Attract Young Buyers

To keep this simple we’ve come up with 3 somewhat simple things you can do to upgrade your real estate marketing to a 2.0 version that will impress the young crowd…

  1. Get Modern Headshots
    If you’re leaning on a sold sign, with teased hair, a screwed-on smile and a thumbs up—it’s time to update the pictures. So, ditch the ‘power poses’, 90’s brick cellphone pictures and other canned images. Get modern-looking headshots that show you out in the field—you know, actually working! Or, make this the year where you go for a funny approach and take a joke picture. Or—if those sound too risky, just get a modern picture, with bright colours or warm tones and a nice background (exposed brick always makes for good pictures). Outdoor headshots are always nice too—although this doesn’t always work well in Canadian winters.

  2. Social Media Marketing
    Every single young person is on Facebook. So, create a Facebook page with good, modern branding that shows your expertise in the business combined with your personality.

  3. Get a Stellar Website
    Every single young person will also Google you and check out your website. A dated website shows that you’re behind on technology—which is a huge detraction for the younger generation. It is a problem for them because technology is a big part of marketing these days, and they want to know that you use technology well and can do things like text, email and ‘chat’.

    So, ditch your old website that looks like it was created in the late 90s (and the template probably was!). Get a custom-branded website that is modern, and that truly represents your personality, approach and expertise. An example of a website we made that attracts young buyers is our niche website about condos for sale in Regina. This website’s overall look is catered to young buyers–which was a smart decision considering young people make up the majority of condo buyers in Regina (and other cities for that matter).

    If you’re worried that this all sounds too expensive and time-consuming. Headshots are a one-off cost and can be done fairly cheap (you can check Groupon for a photography deal if you want to save some cash), social media marketing is free (and fun!)–and our custom-branded websites are only $2500 and we do all the work!

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There are two huge explosions in online marketing—video, and email marketing for Realtors. Well, BombBomb is a double threat. BombBomb offers email marketing with integrated video, which can help you take your video marketing to the next level.

Email Marketing for Realtors

 

Email Marketing for Realtors –with Video: The Reality

So, is BombBomb as fantastic as it sounds? Our quick answer: it sounds awesome. The only

caveat is that while we generally offer free or near-free technologies and this one isn’t free. BUT—if you do email marketing this is DEFINITELY worth the investment.

 

 

Coming back to price, the service costs between $25-37 per month (depending on how many users you send to and if you purchase month-to-month or a year at once). When you consider that the high-quality email marketing program we recommend to our clients (OK—to everyone, not JUST our clients) is free—and our clients aren’t paying expensive monthly fees for their website—they can have a rockstar website, an awesome video, email marketing—and integrate video for just $25 a month.

Bombbomb offers you the following features: 

 

  • Email templates for beautiful emails
  • Contact list management tools
  • High deliverability rates
  • Scheduled sending so that you can script emails when you’re not busy but send them one a regular schedule
  • Analytics to measure the success of your marketing campaigns
  • And a handy email editor

 

 

Oh, and by the way—we have no affiliation with BombBomb, it is just a great product at a very realistic price point.

 

 

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It’s 2014—a brand new year, and it’s time to do all those ‘tech thingies’  and real estate marketing ideas you’ve wanted to do for a long time now. BUT, don’t make new year’s resolutions or dreams—make tangible goals. If you’ve had make better use of your CRM, update your dated website, start email real estate marketing or drip marketing, and the like—then we have a 2014 challenge for you—should you wish to accept.

 

(Spoiler—this 2014-oriented article will save you money and therefore expand the reach of what you can accomplish—real estate marketing ideas-wise–this year.)

 

Our Realtor Online Marketing Challenge for 2014
This challenge is all about getting you actively growing towards your goals—and getting you to where you want to be—on the budget you can afford.

Real Estate Marketing Ideas

The first step is to make a list of the technology and online real estate marketing ideas and advances you’d like to (finally) do this year. To help get you started here’s some ideas:

 

  1. Revamp my website
  2. Get a mobile website
  3. Start doing email marketing / drip marketing
  4. Find new—and actually useful—communication tools
  5. Start measuring where my leads come from to better focus my real estate marketing
  6. Start leveraging video in my real estate marketing ideas and strategy
  7. Start using (or better use) QR codes or augmented reality advertising
  8. Redo my business cards
  9. Create a better, overarching real estate branding strategy
  10. Start Social Media Marketing
  11. Improve engagement in Social Media Marketing
  12. Begin analyzing my online success (or lackthereof)
  13. Learn to better use my Ipad or Tablet for business
  14. Begin posting my listings on sites like Craigslist, Kijiji and other third-party networks

 

Your next step is to assign a dollar value to each to see how much each one would cost. Again, we’ll get you started (although this isn’t an exhaustive list as each element could be an entire web article on its own)…

 

Real Estate Marketing Ideas

 

  1. New/Improved Website: $600/year…or is it?
    The standard website company rents you your site for about $50 a month (not including setup fees). That’s $600 every year for a template website. OUR websites are $2500 one time, which means in a couple years you have an extra $600 in your budget. Our websites are also super-professional and don’t use standardized templates.
  2. Mobile Website: FREE
    If you choose our websites you get a responsive website that looks awesome on all mobile devices. So, check!
  3. Email Marketing: Time
    There is an amazing FREE email-marketing platform that has a beautiful point-and-click graphical interface, it’s called MailChimp. MailChimp also stores all your contacts so you just hop on the system once a month, write your content (or copy and paste from somewhere online…or have us write it for you), click on the design you like and voila.
  4. New Communication Tool: FREE
    A phenomenal new tool to use is a Live Chat system, which is free with our websites.
  5. Lead-Source Measurement: See below
    Unfortunately, the only way you can find out where your customers are coming from is by asking them. You can measure your social media activity and you can analyze your website’s traffic (see below), but only you can find out where your leads are coming from.
  6. Video: Time
    You have an iPhone with a fancy camera—use it. You can then upload the video right to YouTube from your phone (do it when you’re around wifi or it will eat your data plan). You then copy and paste the address into the website we created for you and voila!
  7. QR Codes: FREE
    There are tons of ways to get QR codes for free. The way we have for our customers is to have us setup a one-click QR code button, so that you can create QR codes for your listings, your entire website or one specific page. They’re unlimited. If you’re already doing QR codes and you want to vamp it up—check our Layar.com
  8. New Business Cards: $?
    Most companies that print business cards will also design them for you, which means it only costs you the printing costs…which varies. If there isn’t a creative agency in your area—you can have us design them for you for a one-time fee of $40.
  9. Real Estate Branding: Varies
    If you do the other things on this list you’re already half-way there with your real estate branding. So, have your business cards match your website real estate branding, which should match your feature sheets ($50 if you have us design a re-usable template), which should match your Facebook Page (which can setup as a real estate branding-oriented, personalized page for $45).
  10. Start Social Media Marketing: Time
    Social media marketing just takes time…although there are companies you can pay to do it for you. Although, having said that…if you’re going to outsource your social networking—find a company that only does Social Media Marketing and it isn’t just a small side business they’ve setup to post bland content. Look for engagement.
  11. Engagement in SMM: Time
    There are tons of tools you can use for further engagement. Our favourite is HootSuite, which is free unless you want the super-advanced tools (which is $8.99/month)…but you won’t need those until you’re a little stronger with their existing set of free tools.
  12. Analyzing Online Strategy: FREE
    There are phenomenal analytics tools out there that give you easy-to-read graphs to help you find out where your leads come from .Facebook has its own built-in insights, and our favourite tool for your website is Google Analytics—the internet’s most-powerful, FREE analytics tool.
  13. iPad Tools: FREE – a couple dollars
    Many Realtors bought an iPad with the best of intentions—but now all you do is play Angry Birds and check your email. Unfortunately iPad productivity apps are too long to list here, so here’s some great ones to get you started:

http://www.imore.com/sell-sell-sell-iphone-and-ipad-apps-you-need-win-real-estate (Sorry to our Canadian customers,                  but it does have a US-based app on there)

http://realestate.about.com/od/technologyhardware/tp/ipad_first10.htm

  1. Listings on Third-Party Networks: FREE + Time
    Adding your listings to third-party networks is a decent way to get exposure, and all it costs is time. …Or does it? If you use DDF (Data Distribution Facility) instead of IDX, then you can select to automatically add your listings to third-party websites. This is a MAJOR time saver. But this isn’t the only benefit of DDF. Check out our product listing for DDF (which is a one-time fee of $89.95 to install on the websites we build for a one-time payment of $2500):

http://real-estate-websites.ca/product/ddf-for-real-estate-websites/

 

 

Prioritize your Real Estate Marketing Ideas in 2014

Now that you know what you want to do, and how much it costs you now need to prioritize which elements are the most important—and which ones you can afford with the real estate marketing budget you have. If you don’t have a marketing budget, figure one out now.

 

In our opinion… and this isn’t JUST self-serving for us, start with considering one of our super-professional, custom-looking websites for $2500. It will save you hundreds to thousands of dollars a year, which will free up much-needed marketing revenue for next year. After all, looking at the list above—how much could you do for $500-$1,000 a year? If you’re thinking ‘but most of those things were free?’…good question—but you may decide it is worth your time to spend the money you save on paying someone else to dot your I’s and cross your T’s to free up your time for selling.

 

The capital our websites free up aren’t the only reason to get our websites—we’ve got tons of them. The most important one however is that ALL of your online real estate marketing ideas and efforts all come back to your website. You send people back to the property listings on your website with QR codes, from your Social Media Marketing, your new business cards, your branding, your video, your email marketing AND your mobile strategy.

 

Your website is at the hub of it all—so start there. We’ll help you with the rest. And, if you haven’t bookmarked our blog yet, be sure to do so (even if you won’t become a customer) as it offers you tangible, actionable tips on how to succeed as a Realtor with top technologies.

 

 

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So—we’ve built you a beautiful new real estate website or real estate websites. Now what?…
Now, you have to promote them in order to turn your website into a lead-generating super producer (or at least a lead-generation ‘meh’ producer). To help you start your website promotion off with a bang we thought we’d give you a few tips on how to get started…

 



9 Ways to Promote Real Estate Websites


Without further ado, here are some of the easiest and most-effective ways to promote your real estate websites:

 

1. Setup your Social Profiles

If you haven’t yet setup your Facebook and LinkedIn profiles—now is the time to do it as your online efforts should be concerted, and these days concerts involve social media. If you aren’t sure how to do it we have a service available that will do it for you.

2. Blog!

Content is still king on the internet. So, if you want people to find your site you should start writing a blog post (or have us write them for you).

3. Create Neighbourhood Landing Pages

By creating neighbourhood landing pages full of tons of helpful, local information you can attract thousands of visitors to your site. And yes—of course we offer this service as well.

4. Create an Ebook or Market Report

Once you have people going to your site you need a way to extract their contact information. One of the best ways to do that is to create a piece of downloadable content, like an ebook on real estate in your area or a market report.

5. Host a Contest

People absolutely love contests on Facebook, so host a contest with a tangible reward that will encourage people to go to your site.

6. Create an Email Signature

Creating an email signature is a great way to promote your website effortlessly, as you’ll be doing it every time you send an email. Creating a signature takes less than 10 minutes and will work for years and years. If you aren’t sure how to do it, Google “how to make an email signature in ___”, and then fill in the blank with your email company or platform.

7. Do Email Marketing

Email marketing has never been easier thanks to the likes of MailChimp. At the click of a few buttons you can reach out and touch hundreds or thousands of people. And of course, within all of your email marketing blasts you’ll include your fancy-shmancy new website!

8. Marketing Materials

Now that you have a website you should include it on each and every type of marketing material, from flyers to open-house handouts to business cards.

9. QR Codes

Adding a QR code to all the marketing materials listed above is a great way to make finding your website super-easy for mobile users. If you aren’t sure how to do this…just ask us—we’ll help you (once it is setup it is a piece of cake).

 

If you can manage all of the above (in whatever spare time you can find) then you’ll be well on your way to promoting your sparkly new website. For more tips, and for high-level tips on how to promote your website, contact us today.

 

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Have YOU added Google Authorship to your real estate websites? You should!

If you’re doing SEO then Google Authorship is a no-brainer, it gives you a much-needed SEO boost by establishing your credibility as a real live person and as an active internet participator. The only catch is that you do need to actively contribute to the internet, at least somewhere. (Authorship also adds a little picture next to your website on Google search results!)

The great part about Google Authorship is that is helps your overall SEO plan—especially if you’re guest blogging (which you should be if you are actively participating in your SEO). If you don’t know what guest blogging is, it means writing blog posts for other similarly-minded blogs on the internet. It gives you a link back to your site while establishing you as an authority in your real estate area. Our best suggestions for guest blogs are on local mortgage broker sites, on your brokerage’s site and any other established site (the better they’re doing in Google search results the better for you!). Guest blogging, and then adding that blog to your Google Plus profile will establish you as an author. Then when you add Authorship to your website Google will recognize you as an active industry leader and give you an SEO boost. You’ll also get high-quality backlinks from your guest blogging—which is even more brownie points from Google.

real estate websites google authorship

 

Google Authorship for Real Estate Websites—A How To
Setting up Google Authorship is easy. The first step is to create a Google Plus profile if you haven’t already. The next step is to add your website and its blog to the list of your “Contributor” sites. You then add any blogs that you guest post on to your list of “Contributor” sites. This will establish you as a Google Author. You then need to add the following code to your website:

 

  <a href="[profile_url]?rel=author">Google</a>

For more help on doing that, you can read this Doc on Google.

So, the process is two steps:

  1. Add your website to your Google Plus profile page under contributor.
  2. A a link from your Google Plus page to your website and any websites you contribute to.


Once you’ve done that you’ll get your picture displayed in search results and the SEO boost you were hoping for.

If this all sounds too confusing (after all—who the heck knows how to put code into a website?)….never fear, we’re here. Purchase one of our Simple Support Tickets for $25 and we’ll do it for you 🙂
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Real Estate Webmasters Tips:

If you work with us real estate webmasters then you know that we’re big on giving out killer free advice that we should be charging an arm and a leg for. Well, here’s another one…
For Realtors who have been building their online presence and are now working on turning the traffic/visitors to their site into actual clients—you’ve likely heard about call to actions. Just in case you haven’t, you can read about call to actions here  (because it is too long a topic to deal with in this article).

real estate webmasters call to actions

So, CTAs are buttons or text that convinces people to call, email, give you their email or in some way interact with you. Fantastic. But how?

 

The truth is, a lot of call to actions don’t work because they are too generic and don’t provide something tangible for your users.

 

Call to Actions that ACTUALLY WORK for Real Estate Webmasters

Call to actions that actually work need to be useful and actionable for your users—which means that “click here for MLS data” won’t work, because they already know where to find that, on Realtor.ca.

 

To help you in the right direction, here are great call to actions that have high success rates for agents:

 

1. Downloadable Content
By creating a button that allows your users to download important information you can gather their names, emails and possibly phone numbers. It has to be data they want and can’t find with a simple Google search—so make it a “2013 Real Estate Investment Report for Randomville”, “2014 Real Estate Market Insights from the Pros”, or “The Top 13 Home Upgrades that Homebuyers in Randomville Desperately Want”.

 

2. Information Holdbacks
When creating your unique listing information (which should be much more detailed than what is available on Realtor.ca) you should leave some information out of the ad—and then write “call for information on this home’s _____(basement, yard, current price, etc.)”

3. Ask Us…
No seriously, we’re only giving you two free call to action ideas. We might be nice but we’re still a business 😉

 

 

 
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Here at Real Estate Websites Canada we like to approach marketing with the easiest approaches—that have a big bang. So, instead of fighting a congress of agents all fighting over “homes for sale in Randomville”, find more-targeted keywords that have less competition.

The best ancillary keywords to target are names of popular streets, neighbourhoods, communities, buildings and complexes in your city. Our favourite—creating neighbourhood landing pages. They earn great SEO juice, or ‘Google juice’ as we call it.

 

Real Estate Websites Marketing: How to Create a Neighbourhood Landing Page

Neighbourhood landing pages are all about content, which includes original text, images and videos. The pictures and videos are relatively easy enough—not to mention we simply can’t help you with these. What we can help you with is the content.

Below we’re going to tell you how to write successful neighbourhood landing page content—but you can always hire us to write it for you if you’re too busy, or simply loathe writing.

 

The best and easiest way to approach neighbourhood profiles is to break it down into sections. To give you a basic breakdown your profiles should include elements like these:

1. Intro

In your intro you give them a little teaser about the neighbourhood and a couple of its highlights. You’ll also want to put some media front and centre, whether it be a picture or a video. Adding a Google Maps display will earn you bonus points, and if you already have it installed on your real estate websites then it will be a breeze.

2. The Must-Knows

While you still have their attention you’ll want to express the must-knows of the neighbourhood, like the things that only locals know—like the best trails, shops, business opportunities, parks, entertainment, etc.. After the ‘fluffy’ stuff it would be in your interest to provide some reasonably high-level analysis of real estate in the neighbourhood—including market data, price points, investment growth rates, etc. This is also a great time to insert a contact form or your contact information should they have a question. 

3. Extras

Now that you have all the important information out of the way you can share some non-critical stuff, like links to businesses or services in the neighbourhood, Walk Score, a local business directory, school information, etc.

Sounds easy enough, right? Great. We wish you the best of luck—but if you get stuck, you can always give us a call to hire our writer to create the content for you. It may be worth the $35 to get the task off your plate!
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Real estate and real estate marketing are cut-throat industries—and you need to haul butt just to stay afloat. To get ahead of the flock you need to implement some creative marketing and sales ideas….and here’s 26 kick-starting real estate marketing ideas to get you started:

real estate marketing ideas

 

  1. Create a great email signature, preferably complete with a picture and a quote that will help you stick out in people’s minds. It should also have all methods of communications, including links to your social profiles.
  2. Boost your  real estate marketing SEO efforts. If you haven’t done any SEO yet, start.
  3. Mobilify yourself. Make sure your website is ready for the mobile movement. Check to see that your website displays across the most popular devices.real estate marketing ideas
  4. Ask people to put you in their cellphones, because the days of passing out a business card is over. Instead, ask them to put you in their cellphone where you’ll be ready at hand should they have a question.
  5. Use analytics on your website and your Facebook page to see how well—or poorly—you’ve done over the last year. Also, use it to take tips for social and website ‘tweaking’ improvements.
  6. Engrave your information on your customer’s new-home keys. They will have a regular reminder of you, which will keep you in the forefront of their brains should one of their friends be in the market.
  7. Check your  real estate marketing online presence. Do you have a great website? Is it at least as good if not better than your competitor’s? If not, now might be the time.
  8. Pay Per Click advertising. If your SEO is somewhat lackluster but you don’t have the time to put the effort into SEO then use the SEO shortcut, PPC.
  9. Host seminars. Whatever you’re an expert in—host a seminar in it. This could be downsizing for seniors, condos for the upwardly-mobile or simply how to stage your home for sale. Then market the heck out of it on social media (consider paying for Facebook advertising) and other platforms.
  10. Develop a solid relationship with a great mortgage broker so that you can—conversely—send each other leads.
  11. Email marketing. If you haven’t started email marketing yet, now’s the time. You can do it for free on MailChimp and it can help you reach a large number of people in a short amount of time.
  12. Be super creative at your next community event and do something off-the-wall and memorable like handing out smoke-detector batteries with a little note reminding people to keep their family safe by changing the batteries–”just another home tip from Whoville’s best agent, Jim Smith”.
  13. Buy (and actually carry) white, writable business cards. This way if you meet somebody and ask for their information you have something handy for them to write it on. You will inevitably put it in your phone anyways but there’s something memorable about having them write it down for you.
  14. Create accounts on consumer review sites like Yelp or ActiveRain and encourage past customers to review you. These reviews could be the deal-sealer for potential customers deciding which agent to sign with.
  15. Setup a LinkedIn profile. While we don’t dig it as a social network necessarily, you can use it as an online resume service that will highlight your skills, specialties and all the training that you’ve had. You can also have people give you endorsements and testimonials that are completely legit as they link back to a real person’s profile. If you don’t have time for this, we offer a profile setup service for just $50.
  16. Sponsor a little league team. Families with little kids in sports are extremely social and by attending games you can get yourself into a whole new market—of young families upgrading to a larger home. Try to get into everyone’s cellphone and encourage them to call you with any home-oriented questions they have—like which home upgrades are worth the most to your home’s value.

  17. Find an ‘in’ into your local mommy market. Mom marketing is one of the strongest social networks for products—if you can get an ‘in’, the marketing potential is endless. So, go the extra mile for a mommy-marketing client.
  18. Real estate marketing ideas #18: Turn your car into a mobile advertisement with wrap-style marketing. It can be expensive initially but there are no on-going marketing costs. Of course, only do this if you’re a courteous driver!
  19. Supercharge your boring business cards with QR codes and rich content. Infoduce (https://www.infoduce.com/home) has a great platform that allows you to make a clean interface with connections to everything you need, like a LinkedIn profile, your website, your vCard (a downloadable business card that enters all your data into someone’s phone as a contact) and more.
  20. Leverage video. Video has never been easier now that all of us have powerful cameras in our pocket that we religiously bring everywhere with us. To start your creative video juices flowing, here’s some video ideas: customer testimonials, an introduction video, a video resume, listing videos and neighbourhood highlights.
  21. Align yourself with a local charity. Try to find one that isn’t aligned with any other agent and has tons of people involved in the charity and its events. That way you’ll have a large reach. Agree to donate a % of every sale to that charity, and then put that on your website, business card and all your marketing materials. Ask them to put a link on their website to your website and announce the partnership on their Facebook page.
  22. Buy the phone number of agents who retire or move out of town. The only hard thing about this one is keeping your ear to the ground to find out who is retiring and leaving.
  23. Buy tshirts with your business information on them and a slogan, and then wear them to every local event you go to.
    real estate marketing ideas
  24. Write a column in a local newspaper. Local newspapers are pushed to reduce their staff costs and boost their ad revenue, so meet them in the middle with a community column, home-renovation advice or the like. If you aren’t a great writer you can always hire our writer to write it for you. Be prepared that they may charge you for the column, but we promise it is money better spent than yet another ad in the real estate section.
  25. As a real estate marketing ideas: host a customer appreciation party to keep you in the forefront of their minds—and of course ask them for their referrals.
  26. Cozy up to agents nearing their retirement age. Show them how eager you are to close business—and how good you are at it. That way when they retire you may be on the shortlist for their referrals or client rolodex.

Here’s one extra-special bonus tip: hire Real Estate Websites Canada (that’s this ominous voice playing in your head right now as you read this article) to supercharge your online presence and real estate online marketing tasks. We can do it cheaper and better than you can…just don’t ask us to sell houses! We’re rubbish at that!

 

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Real estate websites should be marketing tools that run in the background and continually gather leads—while you do other things. This type of reactive lead collecting is how top producers keep their title. You’re probably rolling your eyes by now–”Duh!”.

real estate websites
 So, how exactly does one reactively let the leads roll in?

In an ideal world, you’d simply put up real estate websites and set-it-and-forget it like it’s a late-night informercial food processor. In real world, you need a website that first attracts web surfer’s attention—and then compels them to contact you (from there you’ve got to rely in your real-world awesomeness).

 

How to Attract Web Surfers to your Real Estate Websites: SEO or PPC

There are two primary, online ways to attract people to your website, Search Engine Optimization marketing and Pay Per Click advertising. We don’t deal with offline methods of drawing attention to your website here, but stay tuned for more info on that (hint though: QR codes and putting your web address on all your marketing materials).

 

  1. SEO
    SEO is a way of attracting attention from Google in order to get it to put you high up in search results so that people will click on your site when they search for homes or realtors in your area. So, put some fishnets and garters on your website and send Google a late-night text. Or, SEO-ify your website. 


 Click here for SEO tips

 And here for 3 SEO cheats

  1. PPC
    Pay Per Click advertising is a way to skip SEO but get the traffic anyways. You simply buy the love from Google. But, before you go buying Google’s love with AdWords, know that you need a compelling website that will turn that traffic into customers (or you’re spending your money on nothing).

 

 

Real Estate Websites: How to Compel them to Action

Compelling customers into action is the hard part of course. And not everyone visiting your website is ready to contact a Realtor yet—but hey, at least they’ve got your name in their head already. For the perentage of your traffic that are in the Realtor-contacting phase already, doing the following things will greatly improve your conversion rate (how many surfers turn into customers) with the following:

 

  • Make a rockstar website that will immediately grab their attention and hold it for at least a few seconds. This website will need to be significantly better than your competitors, offer want-to-watch videos and offer them interesting content right off the bat.
  • Offer them tons of ways to contact you—on every page. This includes live chat, email, phone number and social media profiles.
  • Use analytics to determine surfer’s behaviour, including: bounce rate (how many people take one look at your website and leave immediately), favourite pages (the ones they spend the most time on), pages that users are likely to leave after, etc. This info is a goldmine and is free with a free Google Analytics account.
  • Use takeaways on your website like a “2013 YourCity Real Estate Market Report” available by download only (so they have to give you their email), a listing with more information than is available on MLS but still has a hold that they have to call you to find out, a free offer available if they call you, etc. Unfortunately we can’t give you the answer here because it needs to be something unique to you—that you’re willing to offer.

 

All of the above advice hinges on having a professionally-done website that offers all the tools that you need. Not-so-coincidentally—ours do. And they’re just $2500.

 

Don’t Leave Now! You’ve only just begun…click below to learn more about:

 

 

 

Writing real estate website content is easier than you think—although still not easy, otherwise our writer wouldn’t have as much work as she does. If you’ve decided to try writing your own website content, good on ya’. As always, we want you to succeed online, so we’ve got some great tips from our professional writer about how to write great real estate website content—that people will actually read. The even better news is that we’ve made it an easy-to-follow numbered list…

 

  1. The Them-Not-You Rule
    The temptation when writing real estate website content is to write what you want to write about and not what your audience wants to hear. Well, if you want people to read it you need to write what they want to know about. There’s an easy way to find out what they want—just ask them. Ask your clients, past clients and friends what information they want to read when they’re buying or selling their home.
  2. Be Specific—be, be specificThe internet is full of bullcrap ‘fluff’. It doesn’t need anymore. In fact its fluff quotient has reached maximum capacity. So, when writing content be extremely specific and avoid generalizations. Instead of writing about “4 Generic Things to Look for in Homes” write about “12 Easy Upgrades that Add $10,000 in Value to your Home”.When you’re writing about real estate in your area, refer to specific neighbourhoods, condo buildings, and specific amenities, etc. Don’t write on a listing that it is “close to restaurants, shops and other amenities”, instead wrote “close to the high-end grocery store Sobey’s and 3.7 minutes walk from super-affordable No Frills”, or “literally, right around the corner from award-winning restaurant L’anzorellis”
  3. SEO
    Without SEO-ifiying your content it won’t be found. So there’s no point in writing New York Times-quality content if you don’t SEO-ify so that people have the opportunity to read it. Now, SEO is too complex to summarize in a few sentences, but if you can do the following things you’ll be in good shape:
  • Use at or around 350-words (although more is always good too). Google likes this number.
  • Use your keyword (you can use Google’s free keyword research tool https://adwords.google.com/ko/KeywordPlanner/Home) in both your headline and in the first paragraph, ideally at the beginning of each. Then use it another 2 times throughout the article/content.
  • Use images and put in an ‘alt image tag’ with your keyword. You can Google how to do this within WordPress. Once you’ve done it once it is very easy.
  • Add one inbound link and one outbound. Inbound is a link to another article or page on your site, and outbound is to another site (which could be Wikipedia, city council, or whatever relates to your article).
  1. Easy-To-Read RuleWriting online content is all about making it easy-to-read and easy-to-skim through. Our attention spans are short and large blocks of text scare us away. So, use short paragraphs and whenever possible use a numbered list, bulleted list or subheadings to create visual reference points.If you question the validity of this, compare this article you’re reading now to one without a numbered list, bulleted points or subheadings. You’ll immediately notice the difference and 99% of readers will gravitate towards the one that is better formatted.
  2. Catchy Headline Your headline is your first—and often only—opportunity to capture a reader’s attention. There is some great headline-writing, attention-capturing advice here (http://goinswriter.com/catchy-headlines/).


Now, go forth and be a wonderful scribe! And of course, should you tire of writing blog posts and listing write ups (most people hit a creative wall eventually), just write us a line—we can always take over.  

Want our best real estate websites advice? Ditch the IDX. Google doesn’t like it, it’s expensive–and it doesn’t get results.

 

Saying Google hates IDX on real estate websites isn’t quite fair—because the truth is they don’t recognize it at all on your website. If Google were a mean kid—it wouldn’t even pick-on IDX, because it couldn’t find it. It offers zero value in terms of content and SEO, and you in fact are penalized for using it from Google due to the content black hole it creates on your website. 


Why Does Google Hate IDX?
Google doesn’t recognize IDX because it doesn’t actually create any content on your website, it simply temporarily pulls content from the main MLS website (or wherever your specific region’s IDX data feed comes from) and displays it temporarily on your page. Think of it like an internet browser…your internet browser (whether it be Internet Explorer, Chrome, or what have you) doesn’t download all the data it uses onto your computer. If it did, your hard drive would already be full of entirely YouTube videos of kittens. Instead it creates a temporary window that displays the content. IDX does the same thing.

Since your real estate websites IDX feed doesn’t create any content—how much content does your website have? If it does have a few pages of original content—how much of it is new? And how often is information added or updated?

 

Why Google Likes New, Unique Listings
There are literally thousands of online ‘photocopies’ of MLS listings. If you google a listing address, like “123 Fake Street, Fauxville, QC”, you’ll see hundreds of thousands of results—and pretty much all of them are identical. So—how does Google rank those to see who goes first? It’s a bit of a crap shoot, and the highest-ranking real estate websites sites go first. The problem is—you’re not going to get there using IDX.

 

To start showing up in search results—for your own listings at least—you need unique, original, SEO-ified content on your real estate websites. To do this you need a website that allows you to upload your own listings, along with a unique description—and then you need an SEO tool like the YOAST plugin for WordPress. Note: ANY copied/duplicate content will penalize you worse than if you had no content at all, so don’t copy-and-paste anything. By uploading your own listings with originally-written descriptions you:

 

  • Get major SEO street cred for your real estate websites by adding unique, SEO-rich content on a regular basis.
  • Have an element to add to your listing presentation—after all, you’re creating feature-rich, attractive, high-profile descriptions that far outweigh what you can put on MLS.
  • Gain more traffic to your site by appearing high in search results for your listing’s address, and for its street name.

 

So, What Do I Do?

Our knee-jerk answer is to get one of REwebsites’ websites, because we offer WordPress-based websites with unlimited quantities of listings that you can easily add yourself (it really couldn’t get any easier—if you can use MLS, you can use our websites) and it will only cost you $2500, that’s it. Oh, an because we’re super awesome. But—the honest answer is that any WordPress website, or website Content Management System (CMS) with a credible SEO-analyzing plugin will work. But again, we recommend using us—because while you may be able to create a WordPress website yourself, eventually, it surely isn’t worth the time or headache.

 

 

Click here to find out about the services and products we offer… 

Take away: begin considering ditching your IDX. It is super expensive and doesn’t work. After all—how many leads have you gotten from it this year? That wasn’t rhetorical—count them. If you have even 3 we’ll buy you a beer. Are you getting your $50-a-month worth?

Want to know more? Curious what other Jedi-like secrets we know? ….Think we’re wrong? Give us a call, we’ve got realtor hours—we’re ‘open’ 7 days a week, 10am to 10pm. Or you can click on the LiveChat thingamajig below…

If you’ve been humming and hawing over whether to install live chat on your real estate website—our opinion is a resounding yes. A thousands times yes. Why wouldn’t you?

 

Our absolute most convincing reason to use live chat on your real estate website is that if you’re already a customer of Real Estate Websites Canada (REwebsites) then live chat is FREE. No seriously. Shoot us an email (info@realestatewebsites.ca) or give us a call  and let us know you want it—we’ll get you started with live chat today. Well, it might be tomorrow. We may be knee-deep in website development at the moment.

 

If it being free wasn’t reason enough—here’s 6 more:

 

  1. Insta-Leads Live chat is like the instant-coffee version of the internet. Leads are readily available for the picking, but many want the instant-gratification that live chat provides.
  2. Counter the Fear Many people are shy to pick up the phone and call you. Live chat is significantly less threatening.
  3. Monitoring The live chat tool we install on our websites empowers you to track your visitors as they move throughout your site. Noticing what page they are on can help you guide them through the content you’ve carefully created—and preemptively answer any questions they may have.
  4. First Impression By being so readily-available and attentive to their needs, through live chat, you create an unbeatable first impression.
  5. It’s Easy Using live chat (the one we use at least) is super easy. There’s an app to put on your smartphone that sends you alerts, just like texts. You can adjust your settings to alert you whenever someone hops on your site, so that you can offer them a preemptive hello and a welcome to your site—or, when they type a message into the live chat box. You then receive an alert to your phone and type like you would a text message. If you can text, you can use our live chat.
  6. It’s FREEWe know we mentioned this—but seriously…it’s free!

 

If you’re curious about live chat on your website. Give us a ring-a-ding-ding, drop us a line—or use our convenient live chat feature that should be hovering at the bottom right hand-side of the screen. If we’re ‘offline’ send us a message—because unlike Realtors, we DO sleep!

 

 

If you want live chat on your website–and want to save the expensive monthly fees you’re spending on your website now, click here to find out more about the services and products that we offer… 

Author: Robin

One of our best real estate online marketing tips–and pay attention because we don’t have strokes of genius every day is this: Video should be in every real estate agent’s portfolio—after all, you’ve already got a smartphone with a camera that’s more powerful than a 1990s 3.5-lb camera. But a camera is only half the equation. There is also being inside your listed property—oh, wait.

 

There is no excuse for agents not to leverage video. Uploading a video to YouTube (super easy—try it, we dare you) takes mere seconds. A minute and a half if you’re one of the 37 Canadians still using dial-up. It is also a great cheat to SEO as a few relevant YouTube videos are displayed at the top of Google search results—effortlessly beating out all the people who worked hard with SEO to get just below your latest YouTube video.

 

Even better news (well, maybe not better—but at least still pretty darned good) is that there are 3 easy ways to leverage video for real estate agents…

 

Real Estate Online Marketing Tips: 3 EASY Ways to Leverage Video

  1. Video ListingsYou’ve likely heard the internet ‘mantra’ that “print is dead”. Well, that’s only a half truth. While creating tempting-sounding listings to grace the virtual pages of MLS with is still moderately envogue, nothing sells real estate like glossy video. So the next time you’re jaunting around your listing, pop open your phone’s camera and snap a quick vid (1-3-minutes tops). Upload it to YouTube when you get home, slap the address name and neighbourhood in the title, link it to your website and you’re done. The whole process will take less than 10 minutes once you’ve found your groove.
  2. Introduction/Explainer Video How many potential clients can you actually get in front of per day and give your best elevator pitch to? Its like a very small multiple of one—and no blame-game here, getting in front of people is as hard as a petrified oak tree. Technology’s goal in life is to make our lives easier. Let it. Making an introduction/explainer/elevator pitch video is a signficantly easier way to get in front of people, even if it is virtual. Put it on your website, on YouTube, put a QR code linking to it on your marketing material or come up with other creative ways to get it out there. It will only take maybe 30 minutes all together and then its a set-it-and-forget-it solution (unless your ‘pitch’ changes).
  3. Neighbourhood Profiles Video listings are a great way to sell a home, but to cast a wider net do a video neighbourhood profile. It will come up on Google every time someone searches that neighbourhood on Google (and relatively high up on the search results as it is video) for years to come. Make one each week, beginning with the most popular neighbourhood, or with your special ‘sweet spots’. One a week might be a little gung-ho, but once you see the results you’ll likely even ramp that up. Hop on over to YouTube (in a new browser please—we don’t want you leaving us just yet) and search a few neighbourhoods in your market—unless you’re in one of Canada’s biggest metropolitan areas we betcha’ almost nothing comes up.

 

Think these lil’ real estate online marketing tips were good? Stay tuned for more pearls of internet wisdom—and sign up for our Facebook page—we’ve got streams of grade-A stuff on there (seriously—check it out!).

 

Also, before you go out filming video for your website–make sure you have a great website, like the ones we offer for just $2500. Click here for more information.  

 

 

Author: Robin

Why Real Estate Branding?

 

Image is (nearly) everything to a realtor—your image is your brand, which is your integrity. But you know that. But how do you build a strong online presence that conveys trust and integrity?

 

Real Estate Branding: How Realtors Can Build a Strong Presence Online
Foreshadowing: real estate branding isn’t all sunshine and roses—you’ll have to roll up your sleeves and get virtually dirty. Or of course you can pay someone else to do it (coincidentally—we’re available). Building an online brand, without getting Mafia-level complex, involves the following elements:

 


Website

Think of your website as your central system of your online real estate branding strategy. It is the hub and the other elements below are the spokes. This is because all the other elements need a central place to send traffic to—a central place that has multiple methods of communication, technology and realtor-specific information. Your website’s job is to get your visitors to call you, and then become customers—and everything else’s job is to get traffic to your website.

So, what kind of website do you need? You need a custom-branded website, that portrays professionalism while offering them all the information they need to make an informed decision on you as a realtor. It also needs to showcase your listings and offer the user multiple methods of communication—our favourites being click-to-call buttons and a LiveChat tool.

 

If you’re thinking how much business you’d have to write to pay for all this—not much! Our websites, with all the bells and whistles—are just $2500.


Mobile Website
Mobile websites are important for everyone—because 2/5ths of all internet searches are now done on mobile devices, and that number is growing quickly. That number however is already larger for real estate agents because most people see your marketing, advertising and meet you outside of their homes or offices—so they look you up on their smartphone. But you knew that already. Did you know that 80% of all mobile users will bounce from a website that isn’t ‘mobile-friendly’?

So, what is mobile-friendly? A mobile-friendly website will show up well on mobile devices. The little-bit-more in-depth look is that it easily displays on mobile devices without having to adjust the size of the picture (commonly accomplished by pinching and expanding the area). They also don’t have massive images or video that will take long to load or eat up a data plan. What they do is allow your visitors to navigate your site easily, finding the information they want with a few clicks of the button.

 

A step beyond mobile-friendly is ‘responsive’ which means they ‘respond’ to the device you are using b recognizing it and displaying in a way that is friendly to that device and its screen size. If you’re wondering if you want mobile-friendly or responsive—the truth is either one will do. Responsive is better—but even having a mobile-friendly website will put you above most of your competitors.

The good news after all this confusion is that the price of mobile-friendly and responsive websites have come down in price significantly, while the qualities have improved. We provide all our customers who purchase a website with a responsive design, which means they have a mobile website that displays beautifully on all devices. Curious which one your website is capable of? Just give us a shout—we’ll tell you.
QR Codes
Once you’ve got a mobile-enabled website you’re a hop-skip-and-a-jump from offering your public click-of-the-button-access to your website via QR codes. If your eyes are glazing over thinking that this is all getting too far ahead for you then know this—all of this can be done for you. A website and mobile version, we can do for ya! We also create all our customers free QR codes. We can also install a tool where you click one button on any page on your website and it instantly creates a QR code that you can add to your business cards, ads and marketing materials.

 

So QR codes—easy and free! A definite addition to assist your online presence.


Social Media (Who are we kiddin’–we mean Facebook)
You’ve likely heard all about how you should be using social media, and it likely sounds time-consuming and confusing—but let us simplify it for you. Choose one social media platform and spend your time on that instead of spreading yourself thin on several.

One exception to the one-social-network rule: sign up for a LinkedIn page. A LinkedIn page is like an online resume, and you can use it to get endorsements from real people you’ve worked with—which lends legitimacy to the platform. It will take you 10-15 minutes to sign up and then it is pretty much a set-it-and-forget it solution (in our opinion). Check your messages that you receive but other than that don’t waste too much time on it—it doesn’t work as well for Realtors as it can for industries that rely on B2B networking, and you’re B2C.

The network we recommend is Facebook—especially if you’re already on it. You can sign up for a service to manage it, or you can do it yourself. In our opinion it is relatively easy to handle yourself, and you can schedule posts for a week at one time by using their timing tool (so sit down for 30 minutes once a week and plan your whole social strategy). Then answer comments and likes to drive interaction. To build your list add all your offline contacts, friends, current and former customers, and then engage them with relevant-to-them, funny or intriguing content (this will take some time to get the hang of). Unfortunately social media marketing—even just Facebook—is too difficult to encapsulate here, and the above is only ‘the gist’ of it. You’ll have to keep researching for specific ideas.

 

SEO/Original Content
An SEO strategy is how you get people to get to your website from Google searches, without paying for it with Pay Per Click advertising. SEO is an extremely complex field—but the ‘gist’ of it (while this article is over 1,000 words it still can’t come close to encapsulating the technology behind any of these sub topics) is that you do certain things to your website that attracts Google’s attention. Google then analyzes your website based on its proprietary (and shrouded in mystery) ever-changing algorithm to assess its credibility. Now, there are thousands of elements that Google analyzes, but what we know so far is that a large percentage looks at two things: your content and how many people and websites link to your content. 


In terms of content Google looks for pages that are 100% original. They, ideally, want pages with at least 300 words of content that uses—naturally–keywords in your industry.

The good news about SEO is that there are technologies that can tell you if you’re doing it right. The industry favourite is a WordPress plugin called Yoast. Yoast gives you a red light (bad), orange light (less bad), yellow light (a little better) or green light (green for go—and green for money!). Green is good. If you haven’t reached green it will tell you what to do in order to get it.


The other element is links. Inbound links are links that are aimed at your website. They tell Google that your content must be good—because other people like it enough to post a link from their content to your content. They can be hard to get organically which is why many people buy links. This can work, although it can go badly too. Instead I recommend speaking to other people in your area with businesses about linking to you, because the quality of the link matters. So, Mr. Responsible Local Mortgage Broker’s website is worth more ‘link juice’ than Bobcaygeon’s Bob’s Bait and Tackle Shop’s link. Don’t just trade links though because Google assigns a lower value to links if you link to each other (Google figured out pretty quick that people will easily trade links for ‘link juice’).

So, you can write original content and get links, you can pay someone (like us) to do it for you—or you can pay for click with Google’s Pay Per Click.

 

Video
Video is our favourite online branding tool for Realtors. It is a phenomenal way to, literally, get your face out there. It is also extremely easy now, since every iPhone has a built-in video camera. Recording an introduction video, listing walk-through and virtual tours is a great way to promote yourself and your listing. And it costs nothing.


Once you’ve taken a video you can upload it to YouTube (free) and then add it to your social media page(s) and your website. You can even tag it a QR code and add it to ads and marketing content. Video has tons of opportunities and it costs nothing if you’ve got a smartphone with a decent camera (although be sure to have some decent lighting when you take the video so it doesn’t come out too dark).

 

Branding Strategy
You’re still reading? Phenomenal. Let’s end this off with an easy one—and yes we’re still talking about a branding strategy. Creating a simplified branding strategy isn’t difficult. In real estate it generally involves picking a ‘look’ and a motto and then multiplying that across all your marketing and advertising. An easy way to do this is to have a custom-banner made for your website—as you can then use that same banner on your Facebook and other marketing documents like materials for open houses and other client-facing handouts. If it doesn’t fit exactly you can always have it altered slightly to fit whatever document you’re using. You should also use it in your business cards. This will create a branding strategy that clients will automatically relate to you.

 

Real Estate Branding–Sounds complex–but hopefully a little easier now. To get your toes wet in real estate branding for realtors, just give us a call or click the LiveChat button below.  We can help you choose a good place to start. And we’re seriously honest–if you haven’t looked at our pricing yet you can see that we don’t gouge our clients for $50 a month for our websites, we don’t charge for LiveChat when its free through Zopim (they’re seriously great!)–and we offer honest, clear advice about real estate technology. While we may not be real estate branding professionals, we have the technology to get you there.

 

Want our best real estate Marketing advice? Ditch the IDX. Google doesn’t like it, it’s expensive–and it doesn’t get results.

Saying Google hates IDX isn’t quite fair—because the truth is they don’t recognize it at all on your website. If Google were a mean kid—it wouldn’t even pick-on IDX, because it couldn’t find it. It offers zero value in terms of content and SEO, and you in fact are penalized for using it from Google due to the content black hole it creates on your website. 

Why Does Google Hate IDX?
Google doesn’t recognize IDX because it doesn’t actually create any content on your website, it simply temporarily pulls content from the main MLS website (or wherever your specific region’s IDX data feed comes from) and displays it temporarily on your page. Think of it like an internet browser…your internet browser (whether it be Internet Explorer, Chrome, or what have you) doesn’t download all the data it uses onto your computer. If it did, your hard drive would already be full of entirely YouTube videos of kittens. Instead it creates a temporary window that displays the content. IDX does the same thing.

Since your website’s IDX feed doesn’t create any content—how much content does your website have? If it does have a few pages of original content—how much of it is new? And how often is information added or updated?

 

Real Estate Marketing Advice: Why Google Likes New, Unique Listings
There are literally thousands of online ‘photocopies’ of MLS listings. If you google a listing address, like “123 Fake Street, Fauxville, QC”, you’ll see hundreds of thousands of results—and pretty much all of them are identical. So—how does Google rank those to see who goes first? It’s a bit of a crap shoot, and the highest-ranking sites go first. The problem is—you’re not going to get there using IDX.

 

To start showing up in search results—for your own listings at least—you need unique, original, SEO-ified content. To do this you need a website that allows you to upload your own listings, along with a unique description—and then you need an SEO tool like the YOAST plugin for WordPress. Note: ANY copied/duplicate content will penalize you worse than if you had no content at all, so don’t copy-and-paste anything. By uploading your own listings with originally-written descriptions you:

 

  • Get major SEO street cred by adding unique, SEO-rich content on a regular basis.
  • Have an element to add to your listing presentation—after all, you’re creating feature-rich, attractive, high-profile descriptions that far outweigh what you can put on MLS.
  • Gain more traffic to your site by appearing high in search results for your listing’s address, and for its street name.

 

Real Estate Marketing Advice: So, What Do I Do?

Our knee-jerk answer is to get one of REwebsites’ websites, because we offer WordPress-based websites with unlimited quantities of listings that you can easily add yourself (it really couldn’t get any easier—if you can use MLS, you can use our websites) and it will only cost you $2500, that’s it. Oh, an because we’re super awesome. But—the honest answer is that any WordPress website, or website Content Management System (CMS) with a credible SEO-analyzing plugin will work. But again, we recommend using us—because while you may be able to create a WordPress website yourself, eventually, it surely isn’t worth the time or headache.

 

Real Estate marketing take away: begin considering ditching your IDX. It is super expensive and doesn’t work. After all—how many leads have you gotten from it this year? That wasn’t rhetorical—count them. If you have even 3 we’ll buy you a beer. Are you getting your $50-a-month worth?

Want to know more? Curious what other Jedi-like secrets we know about real estate websites advice? ….Think we’re wrong? Give us a call. And we’ve got realtor hours—we’re ‘open’ 7 days a week, 10am to 10pm. Or you can click on the LiveChat thingamajig in blue below

 

 

You asked us for keywords for real estate sites–you got it!

If you’re running on fumes in terms of keywords for real estate sites—then you’ve come to the right place—we’ve got a number of keywords and the demand for them. If you’re tired of blogging entirely…we can still help, just give us a ring or e-mail for our blogging rates and samples.

 

Top Keywords for Real Estate Sites

To help point you in the right, virtual, direction we’ve put together this list of the most common real estate sites keywords in Canada. Just to give you an idea of how often they are search we’ve included the amount of times they are searched per month in Ontario. If you want to know how popular these terms are in your town, plop them into Google’s Keyword Planner (you can search a whole batch at a time), select your city in the location box and it will give you the amount of times it is searched monthly within your geographic region.

 

Note—each keyword is followed by the number of search (in Ontario for this example), and then by the competition (which can be low, medium or high)…  

 

mls listings 49,500 Medium  

realtor 22,200 Low  

for sale by owner 5,400 Medium  

condos for sale 2,400 High  

first time home buyer 1,900 High  

real estate listings 1,600 High  

realtors 1,300 Low  

real estate agent 1,000 Medium  

foreclosure 880 Medium  

multiple listing service 720 Medium  

condo for sale 590 High  

short selling 480 Low  

fsbo 390 Medium  

townhomes for sale 390 High  

real estate agents 390 Medium  

foreclosure listings 390 High  

mls real estate listings 320 Medium  

first time home buyers 320 High  

townhouse for sale 320 High  

sell your own home 210 Medium  

foreclosure homes 210 High  

foreclosures 110 Medium

real estate agent 1,000 Medium  

real estate agents 390 Medium  

top real estate agents 70 Medium

first time home buyer 1,900 High

mls listings 49,500 Medium  

realtor 22,200 Low  

condos for sale 2,400 High  

realtors 1,300 Low  

multiple listing service 720 Medium  

condo for sale 590 High  

short selling 480 Low  

fsbo 390 Medium  

townhomes for sale 390 High  

townhouse for sale 320 High  

cheap houses for sale 110 High

real estate listings 1,600 High  

mls real estate listings 320 Medium

real estate agent 1,000 Medium  

real estate agents 390 Medium

first time home buyer 1,900 High

first time home buyers 320 High

for sale by owner 5,400 Medium

foreclosure 880 Medium  

foreclosure listings 390 High  

foreclosure homes 210 High  

foreclosures 110 Medium  

 

Has this been a help? Great! If it has please share it with your agent friends—or your broker (we’d REALLY love you if you shared it with your broker). Follow our blog regularly for more great tips, but for help implementing these keywords—give us a call, we can help.

Article Written By: Author: Robin

Real Estate Marketing: Mobile Real Estate Websites–you NEED one. Really.

Constantly hearing about “mobile, mobile, mobile” sounds like an annoying Brady-Bunch-like cry from Jan about constantly hearing about the need for a mobile website. But—there’s a reason you’re hearing this, you REALLY DO need a our real estate marketing tip to leverage a mobile real estate website, and here’s 7 reasons why:

real estate marketing tip

  1. Half your Market
    The smartphone has penetrated the market to hold a 56% share. So, that is up to 56% of your potential customers accessing you from a mobile device. Perhaps this makes the real question is do you need a non-mobile site? (Of course you do, but mobile is just as important).real estate marketing tip
  2. Click-to-Call
    We’re a lazy generation thanks to there being an app for everything, and mobile websites indulge our general laziness. Withmobile-integrated features like click-to-call buttons it makes it easier for your potential clients to get a hold of you. So, unless you want to miss out on possible leads—go mobile.
  3. First Impression Blah Blah Blah
    You only get one chance to make a first impression might make your eyes roll, but its still utterly true. A Latitude Marketing study shows that, “61% of people have a better opinion of brands when they offer a good experience”. And of those 61%, if they don’t like your mobile site they’ll surf around to your competitors until they find one they like. So, boost your mobile  real estate website—boost your brand.

  4. Why the Heck Not
    Even if only a quarter of your potential customers connect with you on their mobile device (and the stats say this is an insanely modest figure)–why NOT make it easy real estate marketing tip or them since a mobile website is extremely affordable these days. If you’re laying out a couple hundred dollars just to publish an ad in a paper or magazine or Pay-Per-Click—then why not invest the same in a mobile-friendly website?
  5. Keeping Up with the Joneses
    Many of your competitors have mobile websites already. Mobile websites therefore are no longer a fringe benefit for first-advantage movers, they are a simple tool you need to employ to keep up with your competition.
  6. A Bolder Statement real estate marketing tip A slick mobile website says that you work hard on your brand image and properly leverage technology. It instills confidence in your viewers. If you don’t believe us look at a bunch of different agents’ websites online, some with mobile-friendly sites and some without them—which agent is more impressive based on those sites (and many of your potential clients will get their sole impression of you based on this site).
  7. QR Codes
    You can’t hop on the trend of using QR codes if you don’t have a mobile website—because they are using their mobile device to scan your QR code. So, no mobile website—no QR code.

Should you need even more reasons to get your mobile website, here’s 50 more.

If you’re sold on our real estate marketing tip to create a mobile real estate website, give us a call…or email…or snail mail if you’re old school…or smoke-signal if your real old school.

 

Ready for a mobile website? They’re included FREE with the purchase a one of our websites!

 

 

Article Written By:Author: Robin

Why aren’t there more real estate marketing funny real estate ads?

Have you been on MLS these days? (Rhetorical question—of course you have). Pretty boring stuff right? Well, if you’re sick of hearing about “5-lvl bksplits” and “needs TLC” and “close to public transportation”–you aren’t alone. Your public is sick of hearing about properties in the same old ways too.

 

So—shake things up a bit. Try using real estate marketing funny real estate ads, or at least more-interesting ones.

 

Consider the following headlines. Which one would you click-through

 

  1. “Beautiful 4-bedroom home in great neighbourhood”or
  2. “Pulchritudinous human dwelling in a *rockstar* location”or
  3. “Human-owned home—been only reasonably lived-in!”

 

Or these:

 

  1. “This lovely 4-bedroom home comes with a state-of-the-art kitchen and an upgraded bathroom”or
  2. “This 4-chambered mini mansion is equipped with a newfangled food-cooking room and enriched lavatory”

 

Another real estate marketing tip: try humour. Funny real estate ads get attention.

 

Consider the following real estate marketing tips of humorous signs and funny real estate ads and the attention they create:

 

real estate marketing tip real estate marketing real estate marketing real estate marketing real estate ads funny 6 funny 4 real estate ads funny 2 funny real estate ads 8 funny real estate ads 9 funny real estate ads 10 funny real estate ads 11

For more funny real estate ad examples click here.

So–have we stirred the pot yet and lit a fire under you to create original, attention-grabbing headlines and funny real estate ads that will get attention? If so, don’t bang your head against the desk for 4 hours trying to come up with something–just let us do it.  For $35 an ad it is definitely worth taking the aggravation off your plate.

Not convinced on the funny approach? No problem. We can do serious too. “This ultra-sleek, modernized home comes with a top-of-the-line kitchen complete with Moen faucets–and a bathroom that needs a TV just so you can spend more time in there”.

To spruce up your real estate ad listings–give us a shout, we can help.

 

Article Written By: Author: Robin