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Lead-Gen

Real estate online marketing is kind of like an online mirage. It looks real. People swear to you its real…but you can never actually reach it yourself.

 

The truth is (sorry folks) is that most of you will never reach the real estate online marketing mirage. Unlike many companies, we aren’t promising to be Alchemists who create something out of nothing.

 

The truth is, generating leads from real estate online marketing is hard. It doesn’t happen just by purchasing a $50/month website solution. Again, sorry dudes. And it doesn’t happen miraculously. If you want to generate leads online you need to work hard—just like you do offline.

 

BUT—(in a rare glimpse of good news) it isn’t impossible. One way to accomplish this is to rent a fully managed website solution that has the SEO work included (and proved by website visitor numbers and leads coming in), like the ones we offer in our condos series. A couple of examples in this series are one representing condos for sale in Regina, and condos for sale Winnipeg.

 

How to Get Leads—for Real—with Real Estate Online Marketing

OK—so, getting leads is hard. We know we said that already, but we thought we would state that. Below we’re going to over-simplify the effort that goes into getting leads from your website…but here it is:
real estate online marketing funny

1.    Get Traffic

Your first step to getting leads is to get traffic to your website. After all, you can’t get leads off your website if no one is visiting it.

So…how to get traffic.

 

Well, there are a few ways. The easiest is to buy it with Pay Per Click advertising. The second is to earn it with SEO (significantly harder, although cheaper over the long-term—if you do it right). The third is to connect your website with offline advertising and marketing.

 

2.    Convert your Traffic into Leads

Thought step 1 was hard? Perhaps you should read no further.

Turning your website traffic into actual leads is hard. We won’t pretend to have all the answers, but what has worked in the past is…

  • Live Chat

Live chat is a fickle beast. IF used correctly it can garner you a number of leads…however, it needs to be used correctly. It takes time to learn how to use correctly. Don’t be in their faces, and don’t be a ‘how can I help you rep’. Be, actually, useful.

 

  • Call to Action Buttons

Call to action buttons are useful when luring potential buyers and sellers into your lethal web. They however are hit and miss—so use a number of different ones, then use your analytics tool to figure out which one is working. Then—do more of that.

 

  • ‘Hide Stuff’ Buttons

Hiding information behind a login is another hit-or-miss strategy. For some people it works, for others it ticks off their viewers. Try it out on a small scale and see if it works.

 

‘Hide stuff’ buttons include “enter your information to see more” and “sign up for new listings” buttons.

 

3.    Pray

No lead-generating campaign is perfect. Nor is it guaranteed.

 

So, set your plan into action and pray. Then, evaluate the results and alter your campaign accordingly.

 

Never give up after the first try—as the amount of agents that make it to the second round of efforts is slimmer. The third round is slimmer still. Fourth-round agents have the pick of the litter.

 

 

 

 

 

Posted by Robin in Lead-Gen, Uncategorized Read More

Creating a beautiful website is easy. Doing effective real estate website marketing through functionality and effort however…
real estate website marketing
Here at Real Estate Websites Canada we have one great tip begin converting your web traffic (this is of course presupposing that you already have web traffic) is to learn to effectively use live chat. We install this on nearly every website we make, from a mortgage broker advertising mortgage rates Vancouver, to niche websites like Regina Condos for Sale.

 

If you’re shaking your head thinking ‘live chat doesn’t get leads’…you haven’t used it properly. Here at REwebsites—we get more than 10 leads a month from our live chat. We, of course, have to work harder than a Realtor to try to close them—but that’s a different blog post entirely.

 

How to ‘Win’ at Real Estate Website Marketing with Live Chat

Turning real estate website visitors into actual leads is harder than Chinese algebra. But, the easiest way—in our opinion—is to leverage live chat. And the best ways to use your live chat to turn visitors into leads are…

 

1.   Install Live Chat

This one might seem like a given—but you can’t learn to use live chat without installing it. So that’s your first step. If you aren’t sure how, give us a holler on our live chat and we will tell you.

 

2.   Turn it On

We had a great conversation with a Realtor a few weeks ago who scoffed at the idea of us pushing our live chat tool. “I have live chat, and it hasn’t garnered me ANY leads”. We asked—is it turned on? “yes, of couse”. Is it turned on right now? “Yes, of course”. We hopped on their website real quick…and it wasn’t on.

 

So, the biggest step to winning at real estate website marketing with live chat is to remember to turn it on everyday. It’s easy enough, it’s a small app on your smartphone that you log in to everyday (or have it automatically login when you turn on your phone).

 

 

3.   Turn on Pre-Emptive Chatting

There are two ways to use live chat, as a reactive tool and as a proactive tool. By turning on your website visitor notification you will be notified when a web surfer comes on your website. You can then pre-emptively strike up a conversation.

 

This is sort of like having an open house and waiting for the visitors to strike up a conversation with  you and turn themselves into a lead. It won’t happen.

 

4.   Be Super Fast

Many visitors to your website will leave within a minute. This is called your ‘bounce rate’. Statistically, most websites have at least a 50% bounce rate—which means you need to be super-fast with your responses.

 

5.   Save Canned Hellos

While we hate the canned “how can I help you”, you can respond in super-fast time by saving a few responses. By saving them you can type the first few letters of a response and it will auto-fill the rest. With these canned answers though, be cool.

 

6. Be Cool

Never ever ever ever ever say “hi how can I help you”. It’s the least-interesting answer and will only encourage people to run away from your site. Come up with something clever, funny and original.

 

7.   Don’t Scare People Away

Just as people run away with a ‘hi, how can I help you’…they will also run away if you act like a high pressure agent—so again, be cool. Be informational. Give them truly insightful information that will make them think ‘hey, this guy/girl really knows what they’re talking about’. Also, be honest.

 

8.   Give it Time—and Practice

Your first few attempts at garnering leads in person surely didn’t work—and they won’t work online either. Give yourself time to figure out what works, and test out a number of approaches (funny, informative, low-pressure, etc.).

 

BONUS REAL ESTATE WEBSITE MARKETING LIVE CHAT TIP:

Use the page indicator to look at what page they are on–and chat to them about that. This will help your responses be significantly more helpful!

So—try out live chat. Don’t be intimidated, and give it some time to ‘figure out’.

 

Now use our live chat to figure out how you can get it on your website…FOR FREE!

Posted by Robin in Lead-Gen, Uncategorized Read More

The real-estate web community seems to be split on whether a real estate website can benefit from live chat. We say….absolutely.

live chat for real estate websites

Even if you aren’t convinced by the end of this that a live chat would help turn your passive website into an active lead-collection tool—try it, it’s free.

 

Reasons YOUR Real Estate Website Needs Live Chat

1.    People are Afraid of You

Like it or not customers are afraid of contacting vampiric, shark-like real estate agents. Live chat is a very unimposing way of asking a question that encourages them to do so.

2.    They Can Multitask

We live in a society of multitaskers. How many of us even watch TV anymore without being on our computer, iPad or smartphone? A live chat allows them to open up a channel of communication without taking their entire attention span—which is extremely precious of course.

3.    Transcriptions

If you’re a busy agent and have trouble keeping track of leads, who they are, where they came from and what you talked to them about then a live chat tool (ahem—like the one we use) can help you keep track of all conversations. Not only does it track what you said but it also tells you how they found your website—an invaluable analytics tools to help you refine your marketing efforts to the highest-pay off campaigns.

4.    After-Hours Service

Many potential clients are hesitant—to say the least—to call a Realtor during off business hours. A live chat makes you available evenings and weekends. Our apologies to your social life, but hey—it’s the biz right?

5.    Increases your Productivity and Return-Inquiry Time

For someone to send you an email (if they actually do it), wait for a response, you to take the time to answer and then go back and forth—is a completely nonsensical waste of time. Cut out the in-between time by using a live-response tool like live chat. You may just get back to them quick enough to keep them from moving on to another potential agent.

6.    A Heaping Pile of Steaming Data

live chat for real estate websitesIf someone told you that there was a super-simple way to learn what forms of marketing are bringing you the most live leads, and it was free—and easy to use…you would do it. That’s what live chat is. It provides you with invaluable data to find out how to improve your online marketing campaigns, in an easily-measurable way.

7.    Pre-Emptivity

With our live chat tool, not only can people message you (which comes to you as a text message-like message on your smartphone)—but it also has the option to create an alert when someone enters your website. It will also tell you how they found your website and what page or pages they are looking at. This allows you to pre-emptively strike up a conversation, especially if they are looking at a listing. “Hi, I see that you’re looking at 123 Madeup Avenue…just so you know we’re doing a major overhaul of the kitchen to include granite countertops and cork floors—you absolutely have to see it if you’re an amateur chef!”

 

 

So…

So, live chat is a phenomenal tool to help build your online lead generation for your real estate website. But, of course—it isn’t perfect. It takes some time to figure out what type of responses and pre-emptive messages work for you. But, it’s free. And within a couple of weeks you could be…FINALLY, getting leads off your website.

 

Give it a try.

 

Ask us how.

 

 

Real Estate email marketing is like a banana–it can turn bad, real quick. This is, unfortunately, a regular occurrence as many agents don’t fully understand the point, or the proper execution needed with real estate email marketing.

 

Real Estate Email Marketing–What It is Meant to BE

Email marketing isn’t about spamming. And it isn’t about canned generic emails that you send out to every email address you can find. Real estate email marketing is about fostering relationships and moving them through the sales cycle by having multiple customer touch points with a single email.

Unfortunately, far too many Realtors doing email marketing use canned emails on a generic template. Trust us–we see them regularly. After we contact a Realtor via their website contact forms we’re then signed up to receive their email blasts, and 90% of them are pretty much identical. And if we’re bored by it–your potential customers are too. So, be authentic…and most of all, don’t do these…

WHAT NOT TO DO

As we said above real estate email marketing isn’t about generic, irrelevant emails–so don’t do the following:

  • Don’t buy email lists as your content won’t be relevant to the people on that list. This is especially important as real estate is hyper local and half the people on the list may live in a different province. Not only will it not be relevant to you, but it will also damage your sender score–which will mean your emails will land in junk folders (even more so than they do normally).
  • Don’t use a service that sends out X number of emails a month to your clients. That type of generic content won’t get you anywhere. Even though it is cheap, at often about $20/month, it is still a waste of money.
  • Don’t send out every listing to every contact. If it isn’t what that potential client is looking for then they will stop looking at your emails all together as they think you have no idea what they want.
  • Don’t be a ‘base toucher’–make sure that every email has a clear-cut purpose.
  • Don’t send emails with dull content like ‘5 ways to stage your home’. Not only will they fall asleep 3 sentences in–if they’re already staging their home then they surely already have an agent.
  • Fail to offer an unsubscribe button. Having an unsubscribe button is required by law, and just simply a good idea. If someone doesn’t want to receive your emails then you forcing them to won’t make them read them.

real estate email marketing joke

WHAT TO DO

So, now that we’ve covered the never-ever-ever-ever do list, let’s focus on how to launch a successful email marketing campaign

  1. The first thing you want to do is to pick a platform that can give your campaign a unique look. We highly recommend MailChimp (free) or BombBomb (paid). MailChimp allows you to point-and-click your way to a graphically-interesting email, and BombBomb lets you embed your video right into the email that your recipients receive (without having to click through to a link).
  2. Get real contacts. Don’t buy your list or add everyone you know, make a realistic list of people who are in the market. To create your list you can use lead-capturing forms on your website.
  3. Segment your list. Segmenting involves dividing your contacts into different groups in order to send relevant content to everybody. So, make one list of old clients who you would like to email maybe 4 times a year with fun little tidbits that aren’t necessarily real estate related. For those currently in the market make a new list. Brownie points if you can break that list of current homebuyers down further, by price range or neighbourhood. YES this is a lot of work, but if you’re not going to do email marketing right then invest your time somewhere else.
  4. Be funny. Everybody likes funny so create some catchy headlines and use jokes. Letting your personality shine through will help increase your open rates as people say “oh that Jeff!–let’s see what kind of shenanigans he’s up to this week”.
  5. Create an unsubscribe button that allows them to change their receiver preferences as an alternative to unsubscribing. Some people may not want to hear from you as often as you send emails–but that doesn’t mean they want to stop hearing from you entirely.

If you’re rolling your eyes and breaking into a sweat thinking about how much work it is, take a deep breath. Once you choose a platform then sculpt and segment your email lists the hardest part is done. From there you only need to create an email once a week or a couple times a month, and then manicure the list as time goes on.

Real Estate Websites Canada exist in a challenging landscape…they all want to squeeze leads rom visitors who don’t want to be found. So—how do you fight real estate websites Canada web traffic to get your visitors to submit their contact information?

Luckily, there are a number of ways to try to convert traffic. Unluckily, not all of them work, and not all of of the ones that work will work every time. The simple truth is that it is a bit of a crapshoot. Many companies say that they have the magic recipe…but one guess why they say that.

 

The simple truth is that it takes some playing around to find out what works. You need to use the spaghetti against the wall test, throwing as many lead-capturing technologies as you can on your website and then measuring their effectiveness. Remove the ineffective ones and replace them with models similar to the most effective.

real estate webmaster tips lead generation

Lead-Capturing Technologies from Real Estate Webmasters

There are a number of lead-capturing tech that you can test out on your website, from the pro real estate webmasters here at Real Estate Websites Canada:

 

  1. Create a downloadable marketing or forecasting report, that requires their email to read.
  2. Listing-based signup form that requires the viewer to enter their contact information to read the entire listing write-up.
  3. Client login area
  4. Social media-based login to your website that captures their social profiles (this gives you the richest treasure trove of data possible).
  5. A button that allows them to email themselves a listing on your website—that then sends you their email address.
  6. Live chat, that allows you to engage with your viewers—where you can have a conversation that allows you to send them more information.
  7. Sign up forms for real estate niches—like condos in a certain area.
  8. Online forms that encourage them to contact you for more information.

An example of forms that can attract users to enter their contact information can be found on a website that we’ve made recently: Luxury Homes Brampton.ca–a website dedicated to luxury homes for sale in Brampton. Their website has been optimized with a couple of classy-looking opt-in forms that have already begun drawing leads.

As we said, there are a number of ways to encourage people to submit their contact information. None of them are guaranteed though—some may work great for some agents but terrible for others. Try as many as you can, and then go back after a week, a month and six months to fine tune.

 

Sorry there was no magic bullet here—but be wary of anyone who promises otherwise (and if you take their word for it—ask if you can pay them for leads instead of upfront). Stay tuned to this blog for more great real estate webmaster tips.

Posted by Robin in Lead-Gen, Uncategorized Read More

So—we’ve built you a beautiful new real estate website or real estate websites. Now what?…
Now, you have to promote them in order to turn your website into a lead-generating super producer (or at least a lead-generation ‘meh’ producer). To help you start your website promotion off with a bang we thought we’d give you a few tips on how to get started…

 



9 Ways to Promote Real Estate Websites


Without further ado, here are some of the easiest and most-effective ways to promote your real estate websites:

 

1. Setup your Social Profiles

If you haven’t yet setup your Facebook and LinkedIn profiles—now is the time to do it as your online efforts should be concerted, and these days concerts involve social media. If you aren’t sure how to do it we have a service available that will do it for you.

2. Blog!

Content is still king on the internet. So, if you want people to find your site you should start writing a blog post (or have us write them for you).

3. Create Neighbourhood Landing Pages

By creating neighbourhood landing pages full of tons of helpful, local information you can attract thousands of visitors to your site. And yes—of course we offer this service as well.

4. Create an Ebook or Market Report

Once you have people going to your site you need a way to extract their contact information. One of the best ways to do that is to create a piece of downloadable content, like an ebook on real estate in your area or a market report.

5. Host a Contest

People absolutely love contests on Facebook, so host a contest with a tangible reward that will encourage people to go to your site.

6. Create an Email Signature

Creating an email signature is a great way to promote your website effortlessly, as you’ll be doing it every time you send an email. Creating a signature takes less than 10 minutes and will work for years and years. If you aren’t sure how to do it, Google “how to make an email signature in ___”, and then fill in the blank with your email company or platform.

7. Do Email Marketing

Email marketing has never been easier thanks to the likes of MailChimp. At the click of a few buttons you can reach out and touch hundreds or thousands of people. And of course, within all of your email marketing blasts you’ll include your fancy-shmancy new website!

8. Marketing Materials

Now that you have a website you should include it on each and every type of marketing material, from flyers to open-house handouts to business cards.

9. QR Codes

Adding a QR code to all the marketing materials listed above is a great way to make finding your website super-easy for mobile users. If you aren’t sure how to do this…just ask us—we’ll help you (once it is setup it is a piece of cake).

 

If you can manage all of the above (in whatever spare time you can find) then you’ll be well on your way to promoting your sparkly new website. For more tips, and for high-level tips on how to promote your website, contact us today.

 

Don’t Leave Now! You’ve only just begun…click below to learn more about:

 

 

Real Estate Webmasters Tips:

If you work with us real estate webmasters then you know that we’re big on giving out killer free advice that we should be charging an arm and a leg for. Well, here’s another one…
For Realtors who have been building their online presence and are now working on turning the traffic/visitors to their site into actual clients—you’ve likely heard about call to actions. Just in case you haven’t, you can read about call to actions here  (because it is too long a topic to deal with in this article).

real estate webmasters call to actions

So, CTAs are buttons or text that convinces people to call, email, give you their email or in some way interact with you. Fantastic. But how?

 

The truth is, a lot of call to actions don’t work because they are too generic and don’t provide something tangible for your users.

 

Call to Actions that ACTUALLY WORK for Real Estate Webmasters

Call to actions that actually work need to be useful and actionable for your users—which means that “click here for MLS data” won’t work, because they already know where to find that, on Realtor.ca.

 

To help you in the right direction, here are great call to actions that have high success rates for agents:

 

1. Downloadable Content
By creating a button that allows your users to download important information you can gather their names, emails and possibly phone numbers. It has to be data they want and can’t find with a simple Google search—so make it a “2013 Real Estate Investment Report for Randomville”, “2014 Real Estate Market Insights from the Pros”, or “The Top 13 Home Upgrades that Homebuyers in Randomville Desperately Want”.

 

2. Information Holdbacks
When creating your unique listing information (which should be much more detailed than what is available on Realtor.ca) you should leave some information out of the ad—and then write “call for information on this home’s _____(basement, yard, current price, etc.)”

3. Ask Us…
No seriously, we’re only giving you two free call to action ideas. We might be nice but we’re still a business 😉

 

 

 
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Here at Real Estate Websites Canada we like to approach marketing with the easiest approaches—that have a big bang. So, instead of fighting a congress of agents all fighting over “homes for sale in Randomville”, find more-targeted keywords that have less competition.

The best ancillary keywords to target are names of popular streets, neighbourhoods, communities, buildings and complexes in your city. Our favourite—creating neighbourhood landing pages. They earn great SEO juice, or ‘Google juice’ as we call it.

 

Real Estate Websites Marketing: How to Create a Neighbourhood Landing Page

Neighbourhood landing pages are all about content, which includes original text, images and videos. The pictures and videos are relatively easy enough—not to mention we simply can’t help you with these. What we can help you with is the content.

Below we’re going to tell you how to write successful neighbourhood landing page content—but you can always hire us to write it for you if you’re too busy, or simply loathe writing.

 

The best and easiest way to approach neighbourhood profiles is to break it down into sections. To give you a basic breakdown your profiles should include elements like these:

1. Intro

In your intro you give them a little teaser about the neighbourhood and a couple of its highlights. You’ll also want to put some media front and centre, whether it be a picture or a video. Adding a Google Maps display will earn you bonus points, and if you already have it installed on your real estate websites then it will be a breeze.

2. The Must-Knows

While you still have their attention you’ll want to express the must-knows of the neighbourhood, like the things that only locals know—like the best trails, shops, business opportunities, parks, entertainment, etc.. After the ‘fluffy’ stuff it would be in your interest to provide some reasonably high-level analysis of real estate in the neighbourhood—including market data, price points, investment growth rates, etc. This is also a great time to insert a contact form or your contact information should they have a question. 

3. Extras

Now that you have all the important information out of the way you can share some non-critical stuff, like links to businesses or services in the neighbourhood, Walk Score, a local business directory, school information, etc.

Sounds easy enough, right? Great. We wish you the best of luck—but if you get stuck, you can always give us a call to hire our writer to create the content for you. It may be worth the $35 to get the task off your plate!
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Real estate websites should be marketing tools that run in the background and continually gather leads—while you do other things. This type of reactive lead collecting is how top producers keep their title. You’re probably rolling your eyes by now–”Duh!”.

real estate websites
 So, how exactly does one reactively let the leads roll in?

In an ideal world, you’d simply put up real estate websites and set-it-and-forget it like it’s a late-night informercial food processor. In real world, you need a website that first attracts web surfer’s attention—and then compels them to contact you (from there you’ve got to rely in your real-world awesomeness).

 

How to Attract Web Surfers to your Real Estate Websites: SEO or PPC

There are two primary, online ways to attract people to your website, Search Engine Optimization marketing and Pay Per Click advertising. We don’t deal with offline methods of drawing attention to your website here, but stay tuned for more info on that (hint though: QR codes and putting your web address on all your marketing materials).

 

  1. SEO
    SEO is a way of attracting attention from Google in order to get it to put you high up in search results so that people will click on your site when they search for homes or realtors in your area. So, put some fishnets and garters on your website and send Google a late-night text. Or, SEO-ify your website. 


 Click here for SEO tips

 And here for 3 SEO cheats

  1. PPC
    Pay Per Click advertising is a way to skip SEO but get the traffic anyways. You simply buy the love from Google. But, before you go buying Google’s love with AdWords, know that you need a compelling website that will turn that traffic into customers (or you’re spending your money on nothing).

 

 

Real Estate Websites: How to Compel them to Action

Compelling customers into action is the hard part of course. And not everyone visiting your website is ready to contact a Realtor yet—but hey, at least they’ve got your name in their head already. For the perentage of your traffic that are in the Realtor-contacting phase already, doing the following things will greatly improve your conversion rate (how many surfers turn into customers) with the following:

 

  • Make a rockstar website that will immediately grab their attention and hold it for at least a few seconds. This website will need to be significantly better than your competitors, offer want-to-watch videos and offer them interesting content right off the bat.
  • Offer them tons of ways to contact you—on every page. This includes live chat, email, phone number and social media profiles.
  • Use analytics to determine surfer’s behaviour, including: bounce rate (how many people take one look at your website and leave immediately), favourite pages (the ones they spend the most time on), pages that users are likely to leave after, etc. This info is a goldmine and is free with a free Google Analytics account.
  • Use takeaways on your website like a “2013 YourCity Real Estate Market Report” available by download only (so they have to give you their email), a listing with more information than is available on MLS but still has a hold that they have to call you to find out, a free offer available if they call you, etc. Unfortunately we can’t give you the answer here because it needs to be something unique to you—that you’re willing to offer.

 

All of the above advice hinges on having a professionally-done website that offers all the tools that you need. Not-so-coincidentally—ours do. And they’re just $2500.

 

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Want our best real estate websites advice? Ditch the IDX. Google doesn’t like it, it’s expensive–and it doesn’t get results.

 

Saying Google hates IDX on real estate websites isn’t quite fair—because the truth is they don’t recognize it at all on your website. If Google were a mean kid—it wouldn’t even pick-on IDX, because it couldn’t find it. It offers zero value in terms of content and SEO, and you in fact are penalized for using it from Google due to the content black hole it creates on your website. 


Why Does Google Hate IDX?
Google doesn’t recognize IDX because it doesn’t actually create any content on your website, it simply temporarily pulls content from the main MLS website (or wherever your specific region’s IDX data feed comes from) and displays it temporarily on your page. Think of it like an internet browser…your internet browser (whether it be Internet Explorer, Chrome, or what have you) doesn’t download all the data it uses onto your computer. If it did, your hard drive would already be full of entirely YouTube videos of kittens. Instead it creates a temporary window that displays the content. IDX does the same thing.

Since your real estate websites IDX feed doesn’t create any content—how much content does your website have? If it does have a few pages of original content—how much of it is new? And how often is information added or updated?

 

Why Google Likes New, Unique Listings
There are literally thousands of online ‘photocopies’ of MLS listings. If you google a listing address, like “123 Fake Street, Fauxville, QC”, you’ll see hundreds of thousands of results—and pretty much all of them are identical. So—how does Google rank those to see who goes first? It’s a bit of a crap shoot, and the highest-ranking real estate websites sites go first. The problem is—you’re not going to get there using IDX.

 

To start showing up in search results—for your own listings at least—you need unique, original, SEO-ified content on your real estate websites. To do this you need a website that allows you to upload your own listings, along with a unique description—and then you need an SEO tool like the YOAST plugin for WordPress. Note: ANY copied/duplicate content will penalize you worse than if you had no content at all, so don’t copy-and-paste anything. By uploading your own listings with originally-written descriptions you:

 

  • Get major SEO street cred for your real estate websites by adding unique, SEO-rich content on a regular basis.
  • Have an element to add to your listing presentation—after all, you’re creating feature-rich, attractive, high-profile descriptions that far outweigh what you can put on MLS.
  • Gain more traffic to your site by appearing high in search results for your listing’s address, and for its street name.

 

So, What Do I Do?

Our knee-jerk answer is to get one of REwebsites’ websites, because we offer WordPress-based websites with unlimited quantities of listings that you can easily add yourself (it really couldn’t get any easier—if you can use MLS, you can use our websites) and it will only cost you $2500, that’s it. Oh, an because we’re super awesome. But—the honest answer is that any WordPress website, or website Content Management System (CMS) with a credible SEO-analyzing plugin will work. But again, we recommend using us—because while you may be able to create a WordPress website yourself, eventually, it surely isn’t worth the time or headache.

 

 

Click here to find out about the services and products we offer… 

Take away: begin considering ditching your IDX. It is super expensive and doesn’t work. After all—how many leads have you gotten from it this year? That wasn’t rhetorical—count them. If you have even 3 we’ll buy you a beer. Are you getting your $50-a-month worth?

Want to know more? Curious what other Jedi-like secrets we know? ….Think we’re wrong? Give us a call, we’ve got realtor hours—we’re ‘open’ 7 days a week, 10am to 10pm. Or you can click on the LiveChat thingamajig below…

If you’ve been humming and hawing over whether to install live chat on your real estate website—our opinion is a resounding yes. A thousands times yes. Why wouldn’t you?

 

Our absolute most convincing reason to use live chat on your real estate website is that if you’re already a customer of Real Estate Websites Canada (REwebsites) then live chat is FREE. No seriously. Shoot us an email (info@realestatewebsites.ca) or give us a call  and let us know you want it—we’ll get you started with live chat today. Well, it might be tomorrow. We may be knee-deep in website development at the moment.

 

If it being free wasn’t reason enough—here’s 6 more:

 

  1. Insta-Leads Live chat is like the instant-coffee version of the internet. Leads are readily available for the picking, but many want the instant-gratification that live chat provides.
  2. Counter the Fear Many people are shy to pick up the phone and call you. Live chat is significantly less threatening.
  3. Monitoring The live chat tool we install on our websites empowers you to track your visitors as they move throughout your site. Noticing what page they are on can help you guide them through the content you’ve carefully created—and preemptively answer any questions they may have.
  4. First Impression By being so readily-available and attentive to their needs, through live chat, you create an unbeatable first impression.
  5. It’s Easy Using live chat (the one we use at least) is super easy. There’s an app to put on your smartphone that sends you alerts, just like texts. You can adjust your settings to alert you whenever someone hops on your site, so that you can offer them a preemptive hello and a welcome to your site—or, when they type a message into the live chat box. You then receive an alert to your phone and type like you would a text message. If you can text, you can use our live chat.
  6. It’s FREEWe know we mentioned this—but seriously…it’s free!

 

If you’re curious about live chat on your website. Give us a ring-a-ding-ding, drop us a line—or use our convenient live chat feature that should be hovering at the bottom right hand-side of the screen. If we’re ‘offline’ send us a message—because unlike Realtors, we DO sleep!

 

 

If you want live chat on your website–and want to save the expensive monthly fees you’re spending on your website now, click here to find out more about the services and products that we offer… 

Author: Robin