The best real estate websites have one thing in common—they deliver potential clients. If you’re website isn’t delivering leads—then you’re missing out on clients, and it is likely for one of the following three reasons:
1. Bounce Problems
‘Bounce rate’ is web terminology for when someone clicks on your site, it loads, and they leave within a few seconds. It happens when people don’t like what they see, or what they see doesn’t pop out at them. The best real estate website avoid these like the plague.
The sites with the highest bounce rates generally have one or more of the following issues:
No flow. A website, like any graphical element needs to have a specific flow that the eye is supposed to follow. To accomplish this you need to choose colours, sizes, fonts, pictures and videos that attract the readers to the most important part of your site and then provide a natural visual flow. Websites with multiple items that jump out at you will make users ‘bounce’.
Cheese. Nobody like cheesy. A website that looks cheesy will encourage people to bounce immediately.
Similarity. If your website looks like every other agents’ website then you won’t capture people’s attention immediately. To avoid similarity stay away from templates used by other agents in your area (like MCS or Real Web websites).
2. Failure to Communicate
People are surfing the internet for information. If you don’t provide them, quickly, the information they are looking for then they will find best real estate websites that will. To offer them the information they want in record time, your website needs:
– Excellent navigation. Your navigation should preferably be at the top of your website, and be clearly labelled and easy-to-read. If you have more than 5 or 6 pages then you will want to use drop-down menus to avoid your menu being too cluttered.
– Use sub headings to help people skim the page for the information that they want.
– Use clear fonts without funky colours to make your text easy-to-read.
3. Failure to Convert
Attracting people to your website is one challenge. Getting them to stick around for a few minutes is your second challenge. Your third, and final, challenge of the best real estate websites is getting them to take the next step and contact you.This conversion stage is the most difficult, especially since many homebuyers browsing the web are still in their informational phase and aren’t ready to begin contacting Realtors yet. This informational stage however is exactly when you need to strike.To aid your conversion rate, you need to focus on the following:
Expert status. To help aid in conversions, you first need to offer information and advice on your website that makes you an expert. Avoid generalizations and marketing fluff. Instead give them tangible reasons to make you their agent.
Contact. You need to have methods to contact you on every page of your website. This means phone number, email, live chat and social profiles—because you don’t know which method each user will prefer (and not all of them will prefer the same method).
Call to actions. Every good website needs some call to actions. These are generally brightly-coloured buttons with some text that grabs you and convinces you to call. Ideally you want multiple, different call-to-action buttons on your site. On your listings you can hold back a piece of information and say “call for X piece of information”.
Downloadable content. Adding content that can only be accessed by entering your email and then downloading it, or having it emailed to you, is a great way to build your email marketing list.
4. Page Load Time — A Habit of the Best Real Estate Websites
Pages that take a long time to load are bad. First, many people won’t wait–they’ll just bounce to another website. Second, Google doesn’t like pages that take too long to load, so they will suggest other ones to people performing Google searches. So, to ensure success, the best real estate websites load lickety-split.
So, is your website doing all that? No…then you need us. Check out our portfolio for some examples of the work we’ve done, then head on over to our services or pricing page to see how much we can offer—and how extremely affordable it is (hint: it’s $2500—with no expensive monthly fee). If your website IS doing all that—kudos! But check our pricing page because we can likely save you a ton of money that you can reinvest in other areas of your marketing.
Don’t Leave Now! You’ve only just begun…click below to learn more about:
- Why WordPress for Realtor Websites
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- Real Estate Website Tips
- Why you need a Rockstar Real Estate Website
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